March 14, 2022 Shankari Das

Reasons Why You Need Backlink Checker

You must know that the competition is fierce in the modern digital marketplace. More than three-quarters of the companies today use content marketing in their promotional efforts.

To succeed in this fierce competition with brands today – you need to understand how their products resonate with the audience. A backlink checker can be a valuable tool in this process. Because it provides a complete picture of the quality of the backlinks and their number.

Companies today are focused and more attentive to how their company measures up to the competition on the SERPs. One important step in this direction is to measure up the links to the website with a backlink checker.
Backlink checkers are primarily useful when you are building a backlink portfolio ie link building. This SEO tool can help make you aware of links you do not already know about. It can also help you keep track of all of your backlinks.

Succeeding despite this fierce competition often forces companies to use intelligent insights to understand how their products are with their audience. Companies are also interested to know whether those reactions are becoming conversions and revenue for the company.

In such a scenario, a backlink checker could be a valuable instrument in this process. It is probably because it provides complete information on the quality backlinks and their number.

It is important to note that this is just one part of a complete platform that may help you maximize your content’s potential. When you combine your backlink checker with other powerful SEO and monitoring tools – your content and performance will also increase.

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How to use a backlink checker?

Every backlink checker is different. With most of the backlink checkers, you first need to make an account. Then install software or visit the backlink checker’s website. From there, it is very simple. Just drag the desired website into the backlink checker, waiting for results, and download the reports. You can also read about backlink builders, that may also be beneficial.

You might probably know that how valuable building (natural backlinks) backlinks are vital for a strong SEO strategy. But what about analyzing your current link profile? This is where a backlink checker comes in.

If your website has already been around for at least a few years and months, you already have a backlink profile. Some of these links might positively impact you in rankings, while others may pull you down in search results.

Therefore the tool will help you know whether your current backlink profile is helping or hindering your website or web page.

Backlink Checkers to Help Improve Your SEO Performance

Remember that backlinks are the lifeblood of SEO.

While Google’s algorithms continuously evolve, some now believe that they are less relevant than they once were. But backlinks, combined with optimized content, may remain the two most essential elements influencing your website’s search rankings.

Links signals benefit search engines as they evaluate if your content is worth being quoted and linked to. This is exactly why link-building campaigns are crucial for a website. Performing regular backlink analysis will help you maximize and improve your search performance.

Therefore you can take the help of free or paid backlink checking tools. These tools can give you a better idea of where you are getting referrals. They can also suggest ways to improve your profile.

Here we discuss a few of the popular backlink checkers you may try. The most common ones are Ahrefs, Majestic, Moz, and SEMRush.

1. SEMrush Backlink Audit Tool

SEMrush has an ‘all-in-one marketing toolkit’, which combines several different digital marketing tools in one to help you boost your SEO strategy.

SEMrush has one of the best backlink checkers available. The tool makes it easy for you to understand and analyze your backlinks in order to boost your rankings.

Like other similar tools, you first need to log in and enter the domain. SEMrush will then pull up lots of relevant info about the domain and its backlinks. It gives more in-depth info, and the platform can generate detailed reports about each domain.

2. SEO SpyGlass (SEO PowerSuite)

SEO PowerSuite has one of the best features and can produce highly detailed reports on the backlink findings. These reports can help you understand the minute elements of specialized backlink data. SEO SpyGlass can also deeply research the quality of each of your website’s backlinks.

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3. Ahrefs

Ahrefs, as you know, is one of the big SEO powerhouses. It also has one of the best backlink checkers. You would be surprised to learn that Ahrefs has the second most active web crawler after Google. Just enter any website and view all its backlinks. Once a list appears with all the links, you can look at the metrics like the domain authority and the exact location of the referring site.

4. Majestic Site Explorer

Majestic Site Explorer is perhaps the best backlink checker if you want to understand where your current link profile stands.

Their report provides standard metrics like the total number of external backlinks and other key stats like domains, referring subnets, and IPs. These technical bits of info are vital for having a solid understanding of your current link strategy.

Like everyone, your content, too, needs support. And the best way to give your content support is through backlinks.

Yes, you would be surprised to know that you may write the perfect blog post, and it still may not rank first on Google. Meaning despite all your planning and optimization techniques, your post may still fall short.

Before diving in, you should look at what a backlink analysis is and why it is crucial.

What is a Backlink Analysis and Why Does It Matter?

Backlink analysis is primarily a thorough evaluation of the number and quality of websites inking to your website or a specific piece of content.

The backlink analysis reviews more than just the number of backlinks you have that leads to your page. It examines the entire scope of quality, quantity, anchor text, and freshness of the backlinks while considering other factors. The backlink analysis is done to improve SEO.

You can conduct a backlink analysis for your company’s blog or your competitor’s blog with the tool. This exercise will help you to improve keyword rankings. You can quickly identify backlink opportunities and competitors’ backlinks that you need to target with backlink data. Additionally, you can identify toxic backlinks that may help you get rid of spam links or low-quality backlinks.

A complete backlink analysis would give you a wealth of performance data. This data can be used to improve your blog post, social media posts, website content, and site performance as well. Thus helping your website to perform better against your competitors.

Using these tools, you can get reliable information about your link profile.

1 Backlink Analysis.

You can get a clear picture of your backlink profile health. You can also know about its impact on your SEO performance.

2 Improve Your Backlinks.

You can earn more link juice with the links you already have. Try reaching out to webmasters when a backlink your website has less than optimal anchor text, has a nofollow attribute, or links that have outdated content. These steps will help discard poor quality backlinks that you uncover. Thus your negative SEO will not drag your content down.

3 Improve Your SEO.

Create link-worthy, excellent content, and focus more energy on link building. Additionally, use a free backlink checker to spot changes in your top backlinks to your website.

4 Improve Your Content.

With the tool you can check which of your website’s pages have earned the top backlinks. Also identify content that are “link magnets” and draw all the attention? Try to create more of that content to earn more backlinks.

5 Spy on Your Competitors.

Do you need inspiration for content creation and link building? You can start with competitor research. Enter the URLs of your competitor websites in the free backlink checker. Then run a competitor backlink analysis and check where they are getting the most powerful backlinks. Based on the report, you can plan your link-building outreach accordingly.

Which Backlink Checker Tool is Best for Your Business?

Understanding your complete backlink profile thoroughly will take you a long time. But it would help in the long run as it would help form a strong SEO strategy that will boost your rankings.

Manually evaluating and checking your backlinks is always going to be time-consuming. Moreover, it would be a tedious and boring process. Therefore, try to choose the best backlink checker for your website’s needs. You can also allow it to automate the process for you.

Whether your priority is cleaning up negative backlinks or spying on your competitors. Or to find new backlink opportunities, all these backlink checkers will help you achieve your SEO goals.

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