August 22, 2021 Shankari Das

Learn More About Web Development

What is Web development? Web development is the building and maintenance of websites. The task that happens behind the scene is to make a website look attractive, work fast, and provide a seamless user experience.

Web developers carry out all these tasks. They use a variety of coding languages and platforms to develop a website. Web development skills are in high demand worldwide and are well paid too.


What is Web Development?

Web development typically refers to the building, creating, and maintaining of a website. It includes web design, web programming, web publishing, coding, and database management. In simple terms, it is creating an application that will work over the internet i.e., the website.

Web development includes areas like front-end development and back-end development.

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Technically, web development is the building and maintenance of websites. The work that happens behind the scenes makes your website look attractive, works fast, and provides a memorable user experience.

While web development is a vast field and typically refers to web markup and coding. It includes all related development tasks, like client-side scripting, server-side scripting, server, and network security configuration, eCommerce development, and content management system (CMS) development.

Web developers, or devs, generally perform this task using a variety of coding languages. The languages used are selected depending on the types of tasks they perform and the platforms they are using to develop the website.

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Do you know that web development skills are in high demand worldwide and are highly paid too? With every medium to small business developing a website, it is a highly demanded field.

The field of web development is generally categorized as front-end (the user-facing side) and back-end (the server-side). Let us discuss the details.

Web development can be classified into two:
1 Frontend Development
2 Backend Development


Types of Web Development

When your users click on a website link, such as a “Pay Now” button or a drop-down menu – they rarely think about the underlying code that takes them to a payment page. Coding is the most crucial part of the website, and it governs how your website will function.

Web developers are actually responsible for creating the look and feel of that button. Most importantly, the logic that drives the website.

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Here are the three main types of web development:

1 Front-end web development

This is responsible for the look and feel of your website. It means how colors, types, icons, and images appear on the screen. This also referred to as the ‘client side’ of the application.
It is the front-end development has to account for how your website looks on all devices, from desktop to tablets to mobile phones.
Typical programming languages include HTML, CSS, and JavaScript. Your front-end developers should keep up with the cutting-edge trends in web development to make sure your website is optimized for users and search engines.

2 Back-end web development

It is responsible for building and maintaining the code that runs your website. Your website runs on the code. The code that connects your website to the server and ensures that data flows properly to the website. In the end, it also ensures the transactions are processed and the payments are updated correctly.
Programming languages include Java, PHP, and MySQL, whereas newer tools include Python and Golang.
Back-end is generally referred to as the server-side of a website. It is the part of the website that users generally cannot see.

3 Full-stack web development

This covers both front-end and back-end responsibilities. Depending on the complexity of your website, a full-stack developer may be responsible for all facets of its development – from the server-side to the user interface.

You can divide the web developers into front-end devs, back-end devs, and full-stack devs.

1 A front-end dev takes care of all the visual aspects of your website like layout, navigation bar, etc. its interactivity between all its elements.

2 Back-end devs take care of less visible tasks or back-end tasks that ensure your website runs smoothly. These tasks could include managing the website’s hosting services, database, and communication with other applications. Back-end devs use languages such as Python, Ruby, Java, and PHP to achieve these tasks.

3 Full-stack devs are developers who can do both front-end and back-end tasks at the same time.


Why is Web Development Important for Your Business?

Today there are millions of websites competing to appear on the first page of Google search. But this is only achievable with a proper web development process in place.

Factors like easy navigation, website load speed, keywords targeted, and image optimization are critical for higher rankings. Hence you need to closely understand the various aspects of web designing to get a higher ranking.

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Few reasons below:

1 Easier Navigation

As a business owner, a strong online presence is very important. It can be achieved by easy navigation and responsive websites. All the information displayed on your website should be easy to read and access.
To achieve this, your web pages should have super-fast loading speeds. Hence the web development process has an important role to play.

2 Win with SEO

As you know today, millions of websites are contesting for the top spot in search engine results pages. Therefore, search engine optimization or SEO is a fundamental aspect you should observe and consider in the web development process. There are different factors on which websites are listed or ranked.

Web development and web design are some of the basic ways your website can get a higher ranking. Your website must meet all the standards required by the search engine to rank on top. The parameters considered include load speed, ease of navigation, keywords, image optimization, and much more.

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3 Expand Reach

With a well-designed website, your business can grow and attract possible customers. These leads and customers will help increase your sales and hence your revenue.

A well-designed website with good web development will help build your audience, target specific customer bases, and return your investments quickly.

If you have a well-designed website, it will also increase your website’s conversion rate by 200 to 400 percent. Meaning a website that is easier to understand and navigate, and has a fast loading website speed – will surely be more successful. Moreover, if your website has an interactive design with a responsive interface it will help grow your business.

4 Maintain Brand Identity

If you have an effective web development process, it will help protect your brand identity. If you have a weird-looking website, it will leave a negative impact on your customers.

What will your customers conclude about the website? Most people do not trust these kinds of websites. It does not matter how big your business has grown or what kind of a name you have built for yourself.

Meaning if you do not have a high-quality, well-designed website, it is almost impossible to have any person trust you.

5 Increased Sales

The success of your business is anchored on the number of sales. Both web design and web development can help your business attract more sales. In the long run, this would translate to more profit. Nowadays, you can significantly increase your online business transactions.

With a good website, your business will show its clients that it is dedicated to offering the best services and information.


Web Development for More Traffic 

If your business has a good website, it can reach a wider and more interactive audience. Therefore, a good web development and design will help your business expand its reach. Moreover, it will attract all possible leads or customers.

Try to get testimonials about your products and services and update them on your website. These are the simple details that might help your business earn the confidence and trust of your potential users or customers.

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Through search engine optimization, the website will get more traffic and become more and more user-friendly. Apart from having a website, as a business, you will also get to retain users, customers, or visitors to your website.

A well-planned web development process will also make your website rank higher. However, there are other reasons as well.

Your web developer will help your business get traffic by adding features such as “call-to-action”. Hence your website should be built with a simplistic design for users to understand easily.

With this, you also know the expected loading speed and design your website accordingly. Through optimization, your website will appear high on the search engine results page when users raise specific queries.

As a result, your website will get more organic traffic.

You need to ensure that low-quality, poorly designed websites will not fetch you visitors. When someone stumbles on your website, the first instinct would be to close it as fast as possible.

As a business owner, think about the consequences you might face with your poorly designed website. And try doing it during your web development process.

An outdated or unappealing website will give your brand a negative image. Clients will be deterred from your website, and you end up missing out on leads.

Web developing deals with code or mainly deals with the non-design aspect of building your websites. This also includes coding and writing markup.
Web development basically ranges from creating plain text pages to complex web-based applications. In addition, it also includes social network applications and electronic business applications.

The web development hierarchy

Client-side coding.
Server-side coding.
Database technology.

Most web developers or devs use Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript to develop most of the websites we use today.

HTML will define the basic framework on which your website is built. Which means the foundation upon which the rest of your website is built upon.

In simple terms, it forms the blocks that define your page’s layout, format, and critical components. Theoretically, it is possible to code a website on HTML only. But it would be a basic website with no functions unless you enrich it with CSS and JavaScript.

Remember that even simple style modifications such as changing the color of a button or a test, might require a lot of coding to be executed if you are using HTML only.

If you use CSS, you can style the content of your website using a small set of files. These files are stored across the entire website. As a result, whenever you apply a change, the change is reflected consistently across every website page. Lastly, to achieve this, your web dev needs to edit only a single file in CSS.

The JavaScript programming language is used in your website to take care of the interaction between each unique website element. The language can also be used to create effects that alter the appearance of your icons and drop-down menus, add games, animations, and other interactive elements.


Do not neglect your business website if you are truly serious about digital marketing and want to achieve success. Undoubtedly, it is your most valuable online asset.

Markfiniti is a renowned web development company in Dubai. Importantly, we offer all kinds of web design, and web development services. In addition, we also also provide mobile app development services to our clients using the latest technologies. We are also a digital marketing company providing SEO and digital marketing services at affordable prices. For further information, please get in touch with our team.

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