User Experience in Focus (for High Google Ranking)
When it comes to making the right noise by getting your brand in the public eye, you need to put yourself in the user’s shoes and see if the content is good.Is your content making a mark and is it really creating the correct hype?
There are a number of ways to say something but probably just a few that’ll get you the response you desire.
New businesses are springing up every day. Competition is at its fiercest. You need to stay on top of your game. Since Google is making significant changes to its search algorithms every year, they can impact search rankings.
Aim for Practical and Explosive User Experience
We all know how good Google is at doing its job. It is ranking websites to give users the best results for their query. If they don’t, these users can easily opt for another search engine.
But Google still continues to rule as the number one search engine choice. They are ranking good quality sites.
So what does this proof? You need to have a good quality site.
If your site is untrustworthy, outdated and non-serious, Google won’t take it seriously too.
This means you will lose a user and a potential conversion and bounce rate will also face the consequences.
So here we are breaking down it further for you to see how you can adapt some SEO improvement techniques which will enhance user experience and give your content a great, noticeable boost:
Posts that Are Insanely Great
Here when we say good, we mean they should be readable.
You need to aim to format your content for readability. There are a few tips and techniques you can adapt to make this happen.
*Aim for quality content
While it’s true how you format your content matters, but it won’t make much of a difference if what you’re formatting isn’t worth it. Great ideas, compelling delivery and grammatically perfect content is going to get the ball rolling.
*Paragraph size matters
Pretty much as it is taught in school, you need to have paragraphs which are amazing, vocal and not scattered.
As a rule of thumb, aim for small paragraphs with 3-4 sentences only.
Sometimes it’s better to use even one-line paragraphs but use it when you need to emphasize a single point. Using it often will make your content look like it’s a grocery list (and no, that isn’t a good thing).
*Mix it up
An intriguing writing and content formatting calls for a brilliant mix of sentences. You can use long sentences where it’s important to complete one train of thought. But make sure to mix it up with shorter sentences to make up for optimal reading.
This is a little boost that can make your content worth reading. Interestingly, the time a person spends on reading is reducing significantly.
But sub-headings is helpful; it keeps the flow of words better to comprehend. It helps you to get a better understanding of what the topic is about.
Make use of it where you seem it will give your content better clarity. Make sure to keep these sub-headings informative.
Sometimes we have a lot of information that needs proper organization. This includes statistics, data, numbers, charts and anything which will make your content interesting.
Having it all clumped together in one paragraph isn’t appealing. It’s actually quite boring and will make your topic fall flat.
So it’s always advisable to use bullet points.
Also don’t overwhelm visitors with just text. Give them a breather and some visual breaks.
Make use of photos, videos and graphics where you think they’ll look good.
I’ve seen a range of articles which are trying to explain something. But the explanation doesn’t always work well.
You need to make some visual efforts to get the point across. This is where screenshots and images come into play.
They are needed to make a complex idea better in understanding.
You can include as many images as possible to make the text better to comprehend.
Attention-Grabbing Bucket Brigades
This is honestly one of the best techniques you can adapt to get your text the attention it deserves.
It is one of the best copywriting techniques you can make use of.
Similar to how in simple conversations, you sometimes use words and phrases which give you an edge or make it an interesting exchange of words. Similarly in written content ( in which it is harder to remain attentive), it helps when you make use of power words or intriguing conversational elements.
It basically means to create a bridge of one idea to another. It keeps the flow going but it also creates hype and interest is stable.
Examples of bucket brigades:
The list below is thought-provoking phrases which you can make use of :
- Do I have your attention?
- Think about that for a minute…
- I know the feeling:
- OK, I know what you’re thinking:
- Introductory bucket brigades:
- Do you want to learn how to… ?
- Have you ever found yourself… ?
- Imagine what it would be like:
- Have you wondered why… ?
Here are some more conversational brigades that keep the interest flowing:
- As if that’s not enough
- What does this mean for you?
- Best of all
- But wait, let me tell you something
- By now, you should
- In case you might be asking yourself
- Think about it:
- And the Good news?
- Here’s why:
- On the other hand
- No wonder
- On the other hand
- You see
- Turns out
- And that’s just one side of the story…
- In my own experience
- It’s true
- Simply put
You can also make use of content body bucket brigades:
- Let’s get started:
- Let’s dig a little deeper:
- Let me explain:
- Let me show you how:
You also need to end your text in an interesting way. Make use of these conclusion bucket brigades:
- In short:
- Let’s recap:
- In a nutshell:
- But don’t take my word for it:
The Inverted Pyramid Style of Writing
This is considered as a popular style of writing commonly used for effective readership.
Much like the name suggests, it is heavy on the top which means the important and juicy information is revealed in the start.
You might be wondering what is the purpose of doing that.
Simply because you know your readers. And many of them don’t want to give you that time to actually
read through the whole article. So you should aim to grab the reader’s attention right away. You don’t want to lose them.
There are also other various content frameworks which we will look into later. As mostly the kind of design you adapt depends on the kind of content you are working on.
Yet this design format is probably the most popular to get your visitor’s attention.
Who Benefits From UX Design?
While every website and system would gain endless benefits from a perfected user experience design, we can prioritize the major areas which will gain the most from UX design and UX designers.
These systems include:
- Complex systems
- Start Ups
- OK Budget Projects
- Projects with longer timeframes
Improve User Experience (UX)
Despite what kind of website you are operating- an e-commerce website or just a blog, it is the key role of any design that gives the users what they want.
It’s similar to how your shopping experience should be.
You enter the store, you take your time in browsing through the options and then you make a purchase.
Also if you had a good experience, you will definitely opt to come again.
That is what a good user experience should be.
If you aim to put in good efforts and maintain quality standards, you will definitely improve your conversions, making Google aware and getting a high ranking.
According to experts the high bounce rates you get is because of your site’s poor usability and UX.
When you improve user experience, you reduce friction between your website and your target audience.
The Ultimate Web Design
With the design you need to aim for the best way to develop and maintain your site.
This is equally important.
Good website performance will of course improve:
- User experience, definitely
- Search engine optimization
- Conversion goals
A well-optimized website simply means more money.
So To Wrap Up
There’s plenty you can do to provide your users an unforgettable experience online. Aim to get a lot done. If you are confused on how to go about it, Markfiniti Technologies is an expert in the field holding years of experience and a highly competent team to get your website become the talk of town.
As defined by Oxford Journal: The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product”, that is what we aim to provide with your website not just by giving an amazing design by working out the various Google algorithms you need to know of so to ensure your website gets that high ranking.