July 31, 2021 Shankari Das

Why is UX Design Important?

UX design – it is a term that is taking the world by storm. But what does the word actually mean? UX design is considered essential to product development by most companies.

UX Design stands for User Experience. It is defined as all aspects of the product – such as a website, a landing page, the product itself, the community – as experienced by users.

1.

What is User Experience (UX)?

User experience is how a person feels when interacting with a system. The system can be a website, a mobile application, desktop software – basically any form of human/device interaction.

UX Design, in turn, is a process that UX designers use to make the experience of using a particular product more easy, smooth, and enjoyable.

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In simple terms, User Experience (UX) can be defined as any interaction a user has with your product or service. For example, how the product looks good or bad is a ‘User Experience’. UX has elements that influence the user, how it makes them feel, and how they interact with it. The end goal of user experience design is to provide your user with efficient, intuitive, and relevant experience.

In simple words, UX is about how the user feels while using your website, application, or software. It caters to the user with perceptions, preferences, emotions, feelings, and much more. Meaning a positive UX design enhances the usability, accessibility and pleasure the user achieves after interacting with your website or app.

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UX Design primarily focuses heavily on having a deep understanding of your audience and users. You need to deeply understand what they need, their abilities, values, and limitations. UX also takes into account the business goals and objectives of your company.

It is important to note that UX designers can provide aesthetically pleasing work that builds the best user-friendly experience. UX designers closely interact with the user and work on creating products that are naturally for the user to handle. In fact, designers aim at taking users from point A to point B in the most intuitive way that feels easy and joyful.

2.

Why is UX Design Important?

In today’s digital world, people demand an easy, efficient, and fast user experience. Therefore, there is a need for an outstanding website user interface and design to maintain customer satisfaction.

In the digital world, the term “UX” has been a buzzword. People often ask questions such as – why is user experience important? What does ux design mean for your business? What do you get out of investing in UX for your business?

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Here are some of the core benefits that investing in UX design can have on your business.

Today job boards are filled with UX vacancies, and renowned companies are crediting good UX for their profit margins – the buzzword is growing increasingly.

Airbnb comments that good UX has taken them from being a near-failure to being valued at $10 million today. UX is now at the forefront of tech and has become the success story for most good businesses.

1 Increase your brand loyalty with UX design

A good user experience would go a long way for any business. It will help build trust in your brand, product or service. Thus establishing a longstanding relationship with your target audience.

2 Save cost and time

An effective UX design for your website is a must because it will significantly reduce costs and save your time. If you launch your product with a good experience for users, you can save a lot of time and money.

3 Increases revenue

If you invest in UX design, it will increase the number of visitors to your website. Thus helping you to grow the conversion rate.

3.

UX Design Improves SEO Ranking

Good UX design can result in higher SEO rankings. Google themselves promotes a great user experience in their search results.

In a layman term, Google’s goal is to provide users with the best answer to their questions. The answers are provided as quickly as possible. They all also try to provide the most relevant information first.
So all these factors come under good user experience. Meaning with a good UX design Google is able to attract users to their website.

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So all these factors related to UX design translate to SEO and paid media or PPC (pay per click) marketing. User experience is a big factor in Google’s search algorithm. As with many websites a poor user experience can ultimately result in poor SEO rankings. Or in the case of Paid advertising (PPC), an insufficient ad campaign.

If you have a well-designed user experience for your website – it can help you increase the online presence of your business. As a result you can get to the top of the results on search engines.

With an optimized SEO(Search Engine Optimization) and good user experience design for your website – you can increase the traffic on your website. You can also gain more visitors who are interested in your products or services. An effective, seamless user experience design supports your SEO and increases your rankings on search engines.

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You can improve your user experience with the help of a professional user experience design agency. Because your ultimate goal is to attract more people to the website and deliver a satisfying user experience. It should be satisfying in terms of content, a user-friendly interface, and a well-designed structure.

Lastly, the importance of visual design in user experience should not be ignored. Because you want to keep the visitors on your website to learn more about your products.

4.

UX Design Increases Conversions 

As you know, there are lots of websites offering the same product or service. But customers will choose the one with an easy and attractive user experience.
According to related studies, a well-designed user experience of your website or app can increase conversion rates up to 400%.

It has been proved that if you have optimized usability and accessibility of a website – it will have an incredible effect on customer satisfaction.

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A well-planned user experience can increase your visitors’ willingness, thus making them buy your products or services. Therefore, you should work with a professional UX design agency as it is very important to grow your business with higher conversion rates.

User Experience Can Help You Increase Your Conversions

You must be browsing the web often looking for a particular product or service and have come across one or two websites that address your problem.

While each of these sites seemingly promotes the same product and content, one stands out. The app or website is easy to use, and you are able to find what you were looking for quickly and with little effort. Thus, in short, your overall experience was enjoyable and you happily save this website for future reference.

The simple science behind this us – that human beings are impatient. With this in mind, you should make things easy for your users so that they have to make less effort to search for a product. This, in turn, will maximize the number of conversions on your product.

There are several ways to optimize your website or app from a UX perspective, such as:

1 Make things easy for your user by reducing the number of steps
Your user experience design should make it easy for your user to interact with your website or app. Whether it is purchasing a product, booking tickets or sorting through a database of complex information – you need to make the task easy for your users. If you make them less frustrated, you have a higher chance of a conversion.
2 Give your CTAs meaning
You should provide a clear call to action on your screens. It can make a big difference to the conversions, whether on a website or an app. You should make the CTA buttons clear and noticeable like “sign up” or “book now”.

5.

Facts to Know About UX Design

UX is always followed by the word “design.” The people who develop and work in this field are “UX designers”.

Does this mean that UX designers are individuals who design user experiences? The answer is no. In simple terms, you cannot design user experience. Because UX design refers to a user’s impression of the product.

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In simpler terms, UX design is the process of creating digital products that are usable and practical. But with user experience design, you can create conditions that are more likely to lead to a positive impression. So, you could say – UX designers are people who design for UX.

Here are five things to remember when discussing and defining UX design:

1 UX design is more than good usability

Remember, usability is just one attribute of good UX. Or you can day usability helps us create well-functioning products. So usability is the subset of user experience design.

2 UX design is not the same as UI design

UX designers think beyond the surface layer as they are designing the design function behind the visuals. They try to bridge the gap between how something works and how it looks.

3 UX design is about people

German industrial designer Dieter Rams once said – you cannot understand good design if you do not understand the people.

4 UX design is an ongoing process

Remember that the user experience design of a product or service will only evolve as you receive new feedback from users.

5 UX design should account for business needs

Today there is no use of a product that people love and does not help achieve a business goal. That is why developers must consider both the goals of users and the goals of the business.

Final Thoughts

By the next decade, customer experience will overtake price and product – as a key brand differentiator. Hence it becomes imperative to think forward and understand the investment in user experience design and its potential.
This is the right time to shift focus from business goals to user goals. It is all the more required to stay ahead of the curve in the upcoming years. You should have a design team in place and consider UX design as a critical part of your development process. It is one of the processes you can not afford to downplay, as UX will be the core of your digital product in the coming years.

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