Using an Infographic Template: The Ultimate Guide
An infographic template helps you to make an easy infographic without the need of any superior graphic designing skills. Infographics visualize information and data.
You will find them in books, presentations, reports, etc, they are basically everywhere. This article explains how you can use their templates to make an easy graphic design and what are its different types.
Infographic Types and Definition
An infographic combines the words’ information and graphics as it visualizes data that increases comprehension.
Compared to written data, information through graphics is more easily understood.
Graphics are also engaging and immediately catch your attention, hence infographics have become quite popular.
The visual of an infographic combines charts, text and images to simplify a piece of information.The sudden rise in their use is because of editorial and branded content on the internet.
Now you no longer only see posters or other graphics on billboards but they are also widely available on the web.
Their purpose is to retain the information in the audience’s mind.
They should not only engage you to see their content but engage enough that you remember it.
It involves the use of flat icons, colors, graphics, images and text to give you a visually engaging piece of information, making it easy for the audience to grasp.
No matter how complex the information is, an infographic will make it way easier to understand.
Furthermore, they can summarize researches, reports, survey data and blog pots in one post.
Hence, they allow you to get an overview of a big topic.
Organizations can also use them to compare different options and to raise awareness for an issue.
Hence, different industries can use infographics to display their information.
Use of Infographics in Industries
If you own a small business and are an emerging entrepreneur then you can use infographics to spread awareness about your brand.
You can display the history and journey of your company through an infographic.
Make a brand style guide for other departments to follow.
Creating newsletters for your subscribers, making flyers to display your products and services and promoting the brand to show your achievements in data can all be done using infographics.
They can make newsletters from infographics to carry out email marketing with their subscribers.
Moreover, these can also give them marketing ideas, such as they can make an infographic for a blog post and post that on social media because it is more shareable.
Marketers can have infographics on their landing pages which instantly catch the users’ attention.
You can add them to your client’s online courses so that students process the information better.
Moreover, if you work for a company then you can make these graphics to summarize their achievements, book contents, and generate more traffic on their socials.
If you are a non-profit organization or a government organization, then you can use infographics for awareness.
Moreover, they can portray statistics for a particular topic as well as share any census data.
Non-profit organizations can also make graphics to showcase their success with a fundraiser or project.
Furthermore, they can add them in reports to show their stats and results for more impact.
Infographics can enhance the understanding of common people about a cause or campaign.
Also, educators can use them to make the subject matter more interesting to students and to help them retain a piece of information.
Now let’s discuss their types.
- Stats and Data
Stats and data visualization involves using number, charts, tables and facts to show data more than a visual story or information.
It initiates recall and comprehension of complex data by visualization and graphics.
It is numbers heavy and contains a lot of stats but combining that with visuals helps to easily understand the context.
The numbers are extremely important here and represent a crucial set of data hence, our focus should be on the numbers rather than on the visuals.
Though the visuals complement them and make it easier for the user to recall and understand them.
Hence, while these do contain lots of numbers, they should also contain good visuals for aesthetic appeal to make it memorable.
- Giving Information
You can convey information through information design infographics that are text-heavy.
They can be quite simple as they may contain more text than even visuals.
You can simply use flat icons to add a visual element complementing the text.
The purpose is to make sure the audience understands the message.
Hence, it should be very clear also, it needs to be universal.
The information infographics usually show hierarchy, process or chronology.
Hence, they are used to show timelines, flow charts or diagrams that show a process and are organizational.
Editorial content in blogs, as well as news videos, use infographics to explain facts and stats more easily.
Previously editorial content did not use any graphic visualization of stats and data besides charts and graphs.
However, now infographics are everywhere. They are easily understood and shareable.
Now blogs and videos use them so that people easily grasp the contents while it remains visually engaging.
Blogs and websites write charticles combing infographics and articles to relay information.
Besides these, there are comparison, geographic, resume, and list infographics.
Before you start to create your own infographics, let’s discuss three popular designs that you can use.
You can either make static, animated or interactive infographics.
Once, you know what you want, you can begin making your own design through an infographic template.
Static infographics are everywhere.
These are simple graphics that you see on posters, newspapers or flyers.
As the name suggests, they are pretty plain and do not involve any kind of interaction or animation as they do not move.
However, you can still make it appealing and interesting with the help of interesting imagery, illustration and line art.
Animated infographics move as they are in GIF formats.
Hence, they are quite visually engaging and you can find them on the web but not as posters or flyers in the real world.
They can add value to articles and tutorials on social media as they can stand out amongst lots of static content.
Next, we have interactive ones. These require the user to do some action for them to be interactive.
You will usually find these in charts and graphs whereby clicking a certain point you can see different results.
This is especially useful when the data the graphs show is large enough to not fit a static visual.
Hence, they use an interactive infographic for the user to monitor it around at their own will.
Making Your Own Infographic
Now that you know about designs, it is time to make your own infographic.
You should remember a few tips and practices before you embark on making your design.
Group lines, shapes and borders together to show information.
It is easier for the user to make sense of symmetrical lines, circles, triangles etc.
Hence, when you use lines and borders to enclose data and text then it is easier to understand.
Next, the most important thing in a design is color scheme.
Colors bring vibrancy, appeal and detail to your design.
Static infographics are usually plain, hence to make them stand out you can use one contrasting color against the background that significantly catches the eye.
This drives attention to the most important part of the design.
You can also use complementary colors for your graphic to look aesthetic though using contrasting colors will make it stand out.
After colors and elements, the text is an important part of an infographic.
You should create a hierarchy of text where they differ in style and size.
It is more appealing to use at least two or three different text styles on your design.
Your header or main heading should be the biggest size and have the most unique style.
While your section heading could be smaller with less style and the body text can be plain.
However, make sure that none of the text sizes look overdone or extremely small that they aren’t readable.
Though you need to have stylized text, the focus on an infographic should always be on the visual.
Use pictures, symbols, icons and charts aplenty in your design.
Add an icon or image with each text heading so that you use enough visuals.
Using Infographic Template
However, if you do not want to make your infographic from scratch, you can use an infographic template.
Templates are already made by graphic designers for you to replace their content with yours.
You can make changes to text such as headings and body text.
Moreover, you can replace the images and icons with your own if you need to.
Though, people usually use templates because they want to instantly make a graphic design without making changes.
However, you can make changes to colors, text and visuals to some extent.
You can find free infographic templates at Venngage, Canva and Visme.
By using these templates, you will have a design ready in less than 5 minutes.
If you want designs for your small business or website, you can also consult a digital marketing agency to make Infographics for you.
You can find an Infographic template on several websites and make a design within a few minutes.
However, it is not that incredibly hard to make your own design if you have a good design sense.
As long as you are clear about the purpose and type of your infographic through this article, you can make one by yourself too.