Types of Video Content to Post on Blogs
The mediums on the internet are converging fastly. Blogs were already the main source of gathering content but now different types of video content are becoming the preference of readers. Short attention spans contribute to the rapid rise of video consumption.
It is now almost inevitable to converge two mediums for more engagement. This article discusses the use of video content in your blog posts to increase audience and engagement.
1.
Should You Add Video Content To Your Blog?
Video is popular online content. With Youtube, Facebook and Instagram including videos, it has increasingly become mainstream.
It gathers up to 82 percent of all the consumer traffic on the internet.
Also people stay 2.6 times more on the content with video than on those without it.
However, before you delve into making videos and posting it on your blog, ask yourself three important questions.
- Does Your Audience Search For A Video?
- Do Visuals Suit Your Topic Better?
- Should You Feature in Your Video?
You can assess if your audience wants a video on the content and topics you write on your blog.
Only if there is a demand for video then you will be successful in getting enough engagement.
You can do it simply by searching your topic on Youtube.
If videos related to your topic have enough views and likes then it will be a good idea to add a video to your blog post.
However, if the views are poor then that topic isn’t worth investing in making a video as people may skip it even if they like reading a blog on it.
For instance, people may like reading about finances and numbers but not necessarily love to watch a video about it.
Another option would be to see if videos on your relevant topic are poor in quality or execution.
If they are, then you can make a rather interesting, high-quality video to attract your audience to your blog and Youtube.
Next, you should think hard if making visuals or explaining visually suits your content better.
For instance, if you are writing about clothes, then don’t you think it will be better to explain your audience via visuals.
Or if you give gardening tutorials, it might be easier for your audience to understand the process by visuals while they retain information through the written content.
Hence analyze when it is better to add a video to your content so that you can attract more audience.
These two complement each other as one is easier to understand and the other is easier to revisit and remember.
Moreover, if you solely run your blog and write in the first person explaining your life experiences and expertise, then video is a good option to relate with your audiences.
People find it easier and more relatable when they see a face behind the person they have been communicating with.
Adding a video of yourself explaining the topic will give you credibility and authority and this will attract more audience to your blog.
If adding a video to your blog fits this criterion, then you should start making one.
But what are the types of video content that you can make? Learn about them below!
2.
Types of Video Content
Video content adds more detail and information to your content writing on the blog.
Hence, it makes your content richer which attracts an audience that is looking for in-depth answers to their queries.
There are several types of videos that you can feature on your blog. Such as:
Video Tutorial
If you are explaining software or make content on video editing, photo editing and retouching, as well as on Microsoft Office tools then you can make video tutorials to explain things better.
A step-by-step guide will help your readers understand the content but it is much easier to copy what is shown on a video.
Plus, screencasting is the easiest type of video content that you can post on your blog.
All you need to do is to download a screen recorder or screencasting software that will simply record your laptop screen while you do your work.
You may have to include subtitles or voiceover to your tutorial to explain things better.
So whenever you think your step-by-step guide is becoming too much for the reader, add a video tutorial in the end for them to learn from that.
Similarly, if you are a teacher who gives lessons then you can record your lessons and post them on your blog so that your students can revisit them anytime.
Embed Other’s Videos
You do not necessarily need to add your own video to the blog.
In fact, you can also use the videos of other content creators to give them a reference and external link.
You may find these in teaching blogs where a teacher may refer to someone else’s video for students to better understand the concept.
All you need to do is to find the embedded code of the video and insert it in the right place on your blog.
However, be careful that this does not result in any copyright infringement.
You should not download or alter the contents of the video. Though simply embedding it through Youtube is fine.
Summarize Your Content
One way to make videos is to summarize your content in short-form videos.
This is for people who do want to know about the topic but are quickly surfing through various options.
Hence, when they come across your video in your write up then they will first have a quick look at it.
Since short videos get engagement then they will be intrigued to read the full version of your article.
You can also make the full version in another Long Form Youtube video.
This will help gain subscribers to your channel and drive traffic there.
Also, you can do the reverse of making a short-form video on Youtube and a long-form article plus a video on your blog.
Video gives your audience a quick answer to their query without scrolling down and reading tonnes of text.
This approach can also work if your video is a transcript of all the text in the blog.
Some people find it easier to watch and understand rather than read.
Hence, you can convert all of your text into a video transcript for better retention.
Share Testimonials and Reviews
Moving on from personal blogs, e-commerce websites and stores can also make good use of videos in their blogs, landing pages and about pages.
For instance, if you sell products such as makeup then you will find beauty bloggers posting makeup tutorials about your products.
You can add those videos to your website to give customers an experience and opinions of your product.
These testimonials can help drive sales from the customers who directly visit your website and do not frequently check reviews about products.
Moreover, you can add videos on about pages and play them in the background on your landing page.
People visit the about page the most after your homepage.
A video will be a nice detail to add on your about page rather than written text to give a comprehensive outlook about your work and products.
3.
How To Post Videos on Your Blog?
Posting videos is fairly easy.
You just need to embed your videos into WordPress by copying the URL of the particular video.
Choose a suitable place to insert your video and simply paste the link there which forms a video block on the post.
Therefore, it isn’t difficult to post a video into your blog post. However, you should know your tools and video basics before you make one.
Video editing tools include Adobe Premiere Pro and Final Cut.
Though you can also make simple videos using online video editing software like Biteable, Headliner and Lumne5.
These simple software help to make a crisp short video free of charge.
What’s more, is that they contain templates.
Hence, you can also animate your videos and use fancy transitions without learning extensive editing techniques.
While shooting your video make sure that you use good lighting, clear background and have clear sound quality.
You can use a different light if you want, or you can use natural light by sitting near a window.
A good external mic is mandatory. People can bear bad lighting but not bad sound.
If you are using your phone, then make sure it is in a steady position and you shoot horizontally.
Lastly, don’t forget to look straight at the camera and be very natural and relaxed in your body posture and way of speaking.
Conclusion
Create video content to post on your blog as a marketing strategy.
Let potential customers see your product or service in a produced video.
You can also make a promotional video, live stream, tutorial video, testimonial videos, culture videos and explainer video according to your brand awareness and content marketing style.
Furthermore, after creating engaging content, it can go on social media or video blogs.
You should strongly consider including these numerous types of video content in your blog posts from now on.
Even if you cannot include a video in all of your content, try to do so in a few blogs in a month.
You may see a huge influx of traffic by the addition of video which may make you regularly post videos complementing your blogs.
Plus, you do not need any expertise to make scenes in video just some basic skills.
So hop onto making your content more SEO optimized.