How to Find Topics with SEO Potential
While making your content, you should write about what matters to you and what you want to write about. However, that does not mean that those topics will have a good SEO potential.
In order for your website to rank well on the Search Engine Results Page, you will have to choose and find topics with SEO potential.
Why is SEO important for content?
SEO stands for Search Engine Optimization.
Good SEO allows you to increase your website’s traffic, ranking and exposure to your website or brand through organic SERPs.
Organic SERPs are non paid and are not considered ads.
Good SEO can increase the number and quality of exposure your brand gets.
Once you know your audience’s interests, you plan to deliver it to them through your content.
Social media exposure and paid advertising can bring traffic and visibility to your brand. However, it is undeniable that search results drive the biggest traffic to brands.
Moreover, you need good SEO to rank on Search Engine Results Pages organically.
People prefer to click more on organic search results and not that much on paid advertisements. In fact, only 2.8 percent of people in the United States clicked paid advertisements.
Furthermore, SEO is the only means of online marketing that keeps paying once you have set it up.
If you make content with the right keywords, find the right topic with SEO potential and make it a power page, then people will continue to visit your site and it will keep ranking higher.
Moreover, you do not need to pay for advertising to get traffic on your site.
Your pages can stay on the Search Engine Results Page if you choose the right topic keywords and use SEO content format that improves the user’s experience with your brand.
After all, the majority of the audience clicks the first 5 results on the SERPs as they come off as more trustworthy and authority pages.
Additionally, SEO also helps to promote your brand and website. If people find your website at the top, they are more likely to share it on their socials rather than a website on the second page of Search Engine Results Pages.
Therefore, Search Engine Optimizations holds great value for your website and can make it visible to your target audience.
One of the essential ways to bring your content to the top of SERPs is to find topics with good SEO potential and write about them.
So, how do we find out these topics? Keep reading to find out.
Ways to Find topics with SEO potential
You need to find high ranking topics to make it to the first page of Search Engine Results.
1. Use Keyword Research tools
You may have already heard about keyword research tools like SEMrush and Google Keyword Planner.
In order to find a topic with good SEO potential, you will have to know its keyword difficulty and volume.
It is easier to rank a topic that uses a focus keyphrase that has higher volume and low difficulty.
You can also use these tools to find out the topics that people are searching for popularly.
SEMrush has made it easy for its users to find topics with SEO potential.
Instead of manually researching different content and its popularity and target audience, you can simply use a feature to find relevant topics.
The “Topic Research” Tool allows you to get the content idea by simply putting in the topic idea.
Choose a general topic idea that you want to cover and next the tool will generate content ideas.
You can expand on the cards and know the questions and topic headlines people are widely sharing.
This way you can incorporate those headlines or slightly modified headlines and questions in your article.
This will help drive traffic to your site as you will be providing the users with their answers.
Other than the SEMrush topic research tool you can also use Keywordtool.io that highlights the popular topics searched in search engines.
2. Keyword Research tips
You may not be certain about the relevant keywords that will make you rank higher. After all, you can get a good topic, once you have a good keyword.
Keyword research tools will help you find a high volume keyword but is that actually a topic you can rank higher?
Head tail keywords are usually already occupied by giants who firmly sit on the first page of Search Engine Results.
Therefore, even if they do have a good volume, they will have a high keyword difficulty.
If you are in an uncommon niche, then you must choose to go for the medium tail and long-tail keywords.
Medium tail keywords can rank the best and long-tail keywords usually fulfill what the audience demands.
Therefore, these two keywords answer specific questions and cater to the specific needs of your audience.
Moreover, they result in more conversions as you specifically provide them what they need.
this may reduce your traffic but it is much better to have a few valuable visitors that lead to conversions rather than many that only contribute to bounce rates.
3. Look for what’s trending
Trending topics will always have a good SEO potential because they are already being massively shared and discussed.
You can find out about these trends on Twitter and on Google trends.
Look into current trends and find out relevant topics according to your niche.
You can also check Google’s People also ask and Google Suggest to look for related topics to a certain trending keyword. This way you can spin this trending topic into a new relatively less discussed topic.
User-generated Content sites and sites with generic communities and forums are also a mine for SEO topics.
People usually go on these sites, the likes of Quora and Reddit to look for answers they cannot find on the web and search results page.
You can search for a specific niche and you will find out the most asked questions and topics that you can cover in your article to reach the same audience.
If you have an E-commerce site you can go beyond and look for topics on Amazon and E-bay. These sites usually contain product reviews. These reviews are full of potential keywords and topics.
Therefore, all you need is to write your niche in the search bar and you will be bombarded with an array of good topics with SEO potential.
Check their volume and keyword difficulty in a keyword research tool and you are done.
4. Know your audience
In order to target your content to the right people, you need to know your audience well.
This does not mean their demographics but their thought process to come to your website.
Think about what makes them visit your website. Is it a service you offer? Do they need to know more about your service?
Then what will they search when they want to know about your product or service?
List down all the potential ideas that may come to your mind when you are thinking like your audience.
However, if brainstorming is not working for you then you can try to get audience feedback.
Feedback allows your audience to directly tell you what they want. This greatly narrows down your options.
Moreover, if you give them a space to write then you can identify their use of language. Hence, you can get hold of interesting keywords in their responses.
Simply asking them what more they would like to see on your website can help you make exactly that and this will make your audience regular and happy.
5. Find topics in social media
Social media is mostly unfiltered and remains true to its user’s needs.
However, the likes of Facebook, Instagram, Linked In and Twitter are full of content so searching for relevant topics is harder.
Therefore, you will have to narrow down your search.
Look for topics in relevant Facebook groups and LinkedIn profiles.
For example, if your niche is “travel” then you should likely join Facebook groups that discuss travel and follow LinkedIn profiles of travelers and travel bloggers, vloggers and photographers.
People use Facebook groups mostly for the same reason that they use Quora and Reddit. They ask questions.
hence, once you are in the said group and follow the right profiles, you can easily extract topic ideas from their questions. You can also get a gist of their skillset and their shared content to get an idea of what their audience likes.
The question is, Will these topics have a good SEO potential?
Not all of these keywords and topics may have good volume. However, it is possible that they do have less keyword difficulty. That makes them easier to rank.
If these people will specifically search for their queries then your website will appear.
Hence, even if it is specific, you will have a dedicated audience visiting and converting.
Moreover, once you have extracted topics from the conversations and queries and written your article, you can now post the link on the same group.
This will drive a new audience to your website and they may end up becoming regular visitors to your site.
Finding relevant topics specific to your niche may not seem as hard but it will reach a limit.
To have an endless resource of topics, you will have to explore new ways of extracting topics.
We have highlighted all these ways which can help you find topics with SEO potential.
Try them and let us know in the comments if they worked for you.
If you are still uncertain about finding good topics, then Markfiniti Technologies does offer SEO services. Contact us to know more.