You can ask content writers what SEO techniques are to content writing for them. SEO techniques provide a structure based on which a content is built.
In order to make sure these SEO techniques are being used in the best way possible, there are SEO tools available catering to different aspects of SEO techniques like technical SEO, on-page SEO, link building etc.
This will be a complete for you to understand how many different SEO tools are available out there, many of them free, and their importance in ranking our content high on Google.
What is SEO?
SEO stands for search engine optimization. These basically are some techniques that help you optimize your content so that it ranks higher on search engines. It improves visibility of your brand which further increases customer engagement and future sales.
There are many techniques involved in SEO to improve your brand’s visibility. It is important to keep in mind what you search engine looks for when ranking different pages on it. In order to learn more about it, search for SEO techniques.
It is important to learn and implement these techniques as you live in a digital world full of information. People do innumerable searches everyday from this vast data. The only way that you can be fished out of this data is following SEO techniques.
How does SEO work?
Search engines are geared towards providing the best information to your query. This is why there is an algorithm set up to fetch you the answers most related to your questions.
Search engines have certain factors they look for in a website’s content. These factors are the basis of your search engine’s algorithm to determine where your website ranks. You can rank very badly if you content does not follow SEO techniques needed to rank high on your search engine’s algorithm.
The good news is that you can transform your content to rank considerably higher on your search engine. The many techniques involved in optimizing your content is what you should look for, at this point, if you are ranking low on Google.
Following these techniques and optimizing you content is the only way forward as it is a machine dealing with an immense amount of data on daily basis and there is no other way around it.
As mentioned, there are certain tools available in the form of softwares which can be used to improve your chance for ranking on Google. These are softwares cater to and specialize in many different aspects of SEO.
This guide will particularly focus on softwares available that are the best in their respective categories.
On-page SEO tools:
Ahrefs’ SEO Toolbar
This software is an extension that can be added to your browser and it gives you information about your content’s optimization. It looks for factors important in on-page SEO like page’s title, heading tags, meta descriptions etc.
Rank Math is another software that is used in WordPress to look into on-page SEO. Similar to ahref’s seo toolbar, it looks for page’s title, meta description, meta tags, rich snippets etc. It gives you a review on how you are doing with regards to these services and how you can improve.
Technical SEO tools:
Google Search Console
Google Search Console is a free service provided by Google for you to monitor how your site appears on Google. If you find problems hindering your website’s performance as shown in the software, use this information to improve your website’s performance.
Google’s Mobile Friendly Test
This tool lets you check how your website appears and how easily it can be used by a visitor who uses a phone to access you content. Mobile devices are used a lot nowadays and it is important that you provide a mobile-friendly version of your website.
This tool provides you with information regarding this aspect so that you can improve your website.
Keyword Research Tools:
Answer the Public
Answer the Public is a website that accesses database from Google and brings you questions people have been asking there related to your search query. It can help you decide a topic for content writing and also point out what aspects are most searched that can be included in your content.
Semrush is a software that provides you data on keyword search, but it is limited to a number of 10 searches per day in the free version. It gives related keywords, data on keyword’s usage and volume for you to use it in content creation for your website.
Ahrefs’ Keyword Generator
Ahrefs pulls top search queries and brings it as data for you to find out keywords related to your search query. It also provides data on volume of searches based on your query.
This helps you understand which words are widely searched and how you can use those keywords in your content creation. Using highly searched keywords is a must in your content, along with other factors, to rank higher.
Link Building tools:
Ahrefs’ Backlink Checker
With this software you can use any website link or URL to get data on SEO. It tells you about ahrefs rank, number of backlinks, number of referring domains, domain rating and URL rating. It helps you monitor growth or decline of backlink profiles and provides you data to maintain it. It also gives you information about the organic reach of linking pages.
This helps your Gmail account transform into a space where you can send out mass messages to customers and also find out if they have read them. It helps you manage and maintain customer relationships from your email account.
Google Analytics is based on the data it collects from searches on Google. It is quite popular for the diverse data it provides for search queries. It can be very helpful in extracting valuable insights about marketing strategies and improvements related to your business or website.
Ahrefs’ WordPress SEO Plugin
This free tool is here to help you in monitoring your content and its performance. You can perform content audit to analyze how your content has been performing based on this information. This audit helps you clean up any part that is affecting your performance.
Rank Checking Tools:
Ahrefs’ SERP Checker
The SERP Checker of Ahrefs shows top 10 rankings for any keyword. In the free version, you can also see information about ranking, backlinks, traffic and referring domains.
Bright Local’s local SERP results tell about rankings in a certain location. It is important for you if your business is focusing on a particular locality.
This software lets you monitor your progress online. It also lets you see what your competitors are up to so that you are able to stay ahead of them.
This software is a tracking tool for any changes in Google’s algorithm. It is important to keep track of any changes in Google’s algorithm because this whole business is based on these ranking that if changed can influence your business.
Time for you to choose
This guide tells you about best SEO tools that you can use. Different tools associated with Google are best options here because they include data from the search engine and provide you with data with which you can improve rankings of your websites.
Even though these are good softwares, you might need more detailed and advanced information about certain aspects of your SEO techniques. These are also available, and you can use them by subscribing to them. You can also consult professional to get these services.