October 31, 2022 Shankari Das

Technical SEO Issues: And How To Resolve

If you are really serious about optimizing your website for search, you need to understand technical SEO clearly. And the problems related to them are technical SEO issues.

Technical SEO is the process of making sure that the search engines can discover, parse, and understand the content on your website. The better you get at technical SEO, is more likely you will get a high rank.


Why Is Technical SEO Important?

Technical SEO is important for your website. It ensures that your website is easy to navigate and crawl by Google bots. In addition, technical SEO will ensure that your website is free from all technical errors. These errors might prevent your website from being ranked higher in SERP.

These are a few reasons why technical SEO is extremely important for attracting traffic and turning that traffic into potential customers.

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These are a few reasons why technical SEO is extremely important for attracting traffic and turning that traffic into potential customers.

So you should learn about some common technical SEO issues that your website might have. Moreover, you should also know how to fix these technical SEO issues.

This is the age of “Panda”, “Penguin”, “Hummingbird”, and other big Google algorithm updates. In such an age, winning the search engine optimization (SEO) game means publishing high-quality content that will help you earn links. But you will not know what structural or other technical issues your website might have.

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But the SEO community has identified the most common technical issues that can adversely impact your website’s search rankings. Many of these technical challenges, such as duplicate content, have been issues long prevailing.

But as the SEO game matures and evolves year after year, cleaning up the site mess is even more critical. Do your know that successful SEO is:
One-third of on-page optimization.
One-third off-page optimization (such as SEO backlinks, URLs).
And a third of cleaning the website structure. That is free of technical issues.


Technical SEO Issues: Duplicate Content

Duplicate content – is when content appears in multiple places on the internet. Note that it is a big no-no with the search engines. Therefore, you need to make sure that your content is unique.

For your blogs, articles, website copy, or social media posts, check for plagiarism. These tools help you produce 70 to 80 percent unique content. There are other reasons for duplicate content as well.

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If you are running an eCommerce website, consciously resist the temptation to copy product descriptions from other websites. And avoid pasting them onto your web pages to save time. Try online writing.

It can be time-consuming to produce unique descriptions for each product, primarily when you sell thousands. Note that copying and pasting from an existing website will only mark your site as spam. The reason is duplicate content.

If you struggle to write your unique descriptions – hire a copywriter or content writer. This will be money well spent, helping your page get a better rank.

Other Reasons For Duplicate Content

As you know, Google’s crawlers cover a lot of ground. Google can not consume all of the data, especially when it has to revisit each page repeatedly to find changes or new material. You should note that dynamically created websites that create web pages on the fly from databases might develop problems. Suc pages are misconfigured from an SEO point of view. These websites may make lots of pages or URLs that produce the same content over and over.

Another source of duplicate content is the URL. Using both “plain” and secure protocol URLs (HTTP and HTTPS); no expressed preference for www.domain.com are to be avoided. Note that duplicate content can also result from standard CMS or content management system (CMS) functionalities.

The remedy is to crawl your site, look for duplications, and apply “crawl directives”. You can also use “robots.txt” (a file that allows you to control how Google’s bots crawl and index your public Web pages). This file tells Google the specific folders and directories you do not want crawled.


Broken Links: Common Technical SEO issues

You may think, what can fixing internal broken links do for your SEO? Yes, they are critical, as broken links matter a lot. Once identified, you should get them fixed at the earliest.

If you maintain a website, it is vital to check for broken internal links regularly. Broken internal links could frustrate your visitors and cause them to leave your website. At the same time, they can also hurt your website’s SEO.

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You should pay attention to your internal linking. It is imperative when it comes to SEO. But they are equally important. Broken internal links can cause chaos. When a search bot crawls your website and finds broken links – it is considered a negative point. If you earn more of these points, you could lose rank.
Therefore, the links you place on your site that link to other authority sites are important. Moreover, cross-linking between pages is vital as it helps Google crawlers get deep into your website.

Hence you need to fix the problem. If you have a website with thousands of pages, you may think it is difficult to find any broken internal links. Fortunately, you can find tools for that.

You can take the aid of tools like Screaming Frog or other popular crawlers like SEMRush or Deepcrawl. Let it work its magic on your site, and then it will present you with a report on all your broken links. Once you identify them, you can get to work on fixing them.

Why Internal Links Matter

Internal links are an important part of SEO as they help search engines understand the structure of your website. Moreover, they also help unknown users navigate your website and find the information they are looking for.

In addition, according to Google, internal link structure is a critical ranking factor. So if you do not pay attention to your website’s internal links, you may miss out on valuable search engine traffic.

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What Are Broken Internal Links?

A broken internal link is a link that may point to a page on your website that does not exist. It can happen for many reasons.
1. The page has been deleted.
2. The website page has been moved, and the link still needs to be updated.
3. There is a typical issue in the URL.
4. The link points to the wrong page.

Negative Consequence

Broken internal links can have several negative impact:

Frustrated visitors: If a user clicks on your broken link, they will go to a 404 error page. It will cause them to leave your website immediately.
Negatively Affected SEO: Internal links will help the search engines understand the structure of your website. If you have several broken internal links, it can negatively impact your website’s SEO.
Lost website traffic: Finally, if search engines can not crawl your website due to the broken link, you could lose out on valuable traffic.


Most Common Technical SEO Issues 

If you are really serious about optimizing your website for search, then you should understand technical SEO.

You should simply try to put technical SEO in place as it is the process of making sure that search engines can parse, discover, and understand the content on your site. The better you try to get at technical SEO, the higher ranking you will get.

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Here are some of the most common issues to look out for.

1. Title And Description Problems

Did you forget to optimize your title tag and descriptions? Are you unfamiliar with the title tag? Note that the tag’s content is the web page’s title. The description will be located in the code and will only show up in the SERP.

Some of the technical SEO issues caused by title tags and descriptions:

1. Duplicate tags
2. Missing tags or descriptions
3. Content so long on the web page that it all would not appear in search results

Note that such a technical issue usually occurs because of a misconfiguration on your website or because they were not filled in on the static page. To fix the issue, you need to go through these tags carefully. Make sure all of them are complete. If they are too long, shorten them.

2. Mobile Usability Errors

As you might be aware, many web developers, especially DIYers, ensure their website shows up perfectly on a desktop. But they tend to neglect how it will look on the mobile. Remember that your ranking will take a hit if your site is not mobile-friendly.

To fix the problem, make sure your site looks, loads, and works well on mobile devices. Do you know that Google made the switch to mobile-first indexing? It means being mobile user friendly – it has become more critical than ever.

You can do this manually. Or you can check the mobile usability report in Google Search Console. This report will help you show up any mobile-user errors. Try fixing them before they affect your rank.


Why Resolve Technical SEO Issues

Your website will have a lot of moving parts. So the success of your website marketing extensively depends on optimizing your website to be functional, functional, and user-friendly. Technical content is one such thing. It is a subcategory of SEO that involves optimizing the infrastructure of your website.

Technical SEO is essential because it ensures that your website is easy to navigate.

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In simple terms, your website should be free of any technical issues that prevent it from being understood and even ranked by search engines like google. To increase your ranking, you should implement technical SEO. It will help attract organic traffic and turn that traffic into customers in the future.

Implementing it will make your website easily crawled and indexed by search engines. It often deals with the technical components of your website. They may include sitemaps, URL structure, page speed, schema, and site navigation.

If you have a technically optimized website, you can quickly attract organic traffic from search engines. Because site design and content are rendered useless if your users cannot access or navigate your site.

Key Takeaway

You should investigate the top technical issues – and their respective solutions. Remember that it is the best way to improve your SERP visibility quickly. In addition, it can positively impact the searcher’s overall experience of your website.

Read on similar topics like SEO strategy, subdomain SEO, social media planforms, SEO company Dubai, and more.

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