Content Writing

Content writing is a process of producing content that includes extensive planning, researching, writing and editing. The whole process is very important to produce content that is original and sets you apart from others.

Plagiarism is taking someone else’s ideas and calling them your own. Plagiarism can also be unintentional. It is important to avoid plagiarism because it can negatively impact the writer, the employer and the business.

Stealing someone else’s idea is not an ethical practice even if it was done unintentionally. Therefore, it is important that you adopt practices that can help reduce chances of plagiarism. You should always cite the ideas you take from other authors. It is also important to check plagiarism with online software before you publish your work, in case you missed any.

SEO refers to Search Engine Optimization. It is a process in which a website and its content is optimized to add keywords that improves ranking of website on search engines like Google. Content that is written with these objectives in mind is SEO optimized and ranks high on Google.

It is important that the content on your website, blogs, videos etc. should be optimized to score higher ranking on Google. SEO experts talk about use of keywords, LSI, images with keywords and other factors that can help improve your ranking on Google through your content.

Copywriting is basically targeted to writing content to sell the products. It’s quite straight forward in its approach. The texts are also short. Content writing is broader in its approach. It does talk about marketing its products but its more subtle. It can also include reviews, comparisons, etc. and is a longer text.

A content writer does not only need writing skills. Along with writing skills, he/she also needs research, original approach to the topic, SEO techniques, editing and time management skills.

If you acquire all the skills mentioned above i.e. language skills, SEO techniques etc. and you are good in their application, you can apply to marketing organizations, newspapers, etc. looking for content writers or even work as a freelance content writer.

Basically, it depends on what kind of content you want to write but generally your sources should be authentic studies that provide accurate information to your readers. Nothing is worse than giving out wrong or outdated information. You can look into authentic websites around your topic, scientific studies, books and encyclopedias to gather your information for your content. And remember not to plagiarize.

Technical content writing is similar to content writing in the sense that it follows all SEO rules and is aimed to produce higher sales. The difference is that the content is technical i.e. relating to technology. A technical content writer should make the content, which is technical, more accessible to the reader and follow all rules of content writing.