February 16, 2022 Shankari Das

SEO Tools to Drive Traffic

Are you looking for ways to achieve better SEO results for the lowest possible cost? Search engine optimization or SEO is more important today than ever before. You can find free SEO tools in the market to help you do your job better.

New trends such as the rise of voice search and the machine learning revolution mean that if you want to stay afloat today, you need to up your SEO game. And the best way to do so is by using SEO tools. If you want to learn more about SEO tools, you should read them below.


Why Use SEO Tools?

Many of you might be wondering what an SEO tool is and how it can help your website.

If you find yourself completing repetitive tasks often, you can use a tool to take over. Or, if you are doing a complicated analysis that you do not know how to complete, SEO tools can help. The chances are, there is a tool you can find that can help you out.

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Below are some reasons why using or even paying for SEO Tools may be in your best interest:

1 Save Time

As there is such a wide variety of tools in the market, take advantage of these tools when you complete repetitive or tedious tasks. Therefore, with the use of these tools, you can free up a lot of time. As a result, you can concentrate on more meaningful tasks. Moreover, it helps improve your efficiency in getting many more tasks completed.

2 In-Depth Analysis

SEO tools offer a huge amount of information, whether you are using paid or free ones. Tools such as MozBar and Google Webmaster Tools clearly show analysis of your website’s SEO metrics.

For example you can see: links to your website, domain authority, visitor behavior, keyword ranking and research, page speed and more. The tools allow you to see all elements of SEO that you might not be able to monitor otherwise.

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3 Fix Issues

Many SEO Tools highlight problems or issues with your website. This info can be key in your website ranking and will need to be fixed quickly. Therefore, using an SEO tool can help you resolve several issues with your website. Thus helping to keep your website functioning optimally and efficiently. Additionally, these tools suggest improvements too.

4 Save you Money

This is an important area you should consider when using SEO Tools. Will it provide a return on your investment? Initially, it might be difficult as SEO is a long process and can take some time to see any significant results. Therefore, consider what you require carefully. You can also use free trials to see if the tool works well for you, provides what you need, and gives you value for your money.

Learn more about Importance of Writing Skills in Social Media here.


What Are SEO Tools?

SEO tools provide alerts and data about your website’s overall health and success. In simple terms, it helps uncover areas of opportunity and identify weaknesses or issues in the website. These issues may prevent you from ranking and earning visibility in the SERPs.

Just as any other tool, each has a specific role. The same is true in the case of SEO.

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Most of these SEO tools are incredibly useful, but you need to understand how to use them to get the most out of them.

As you know, the world of SEO is a steadily growing market, and more and more tools are out there to help you improve your website SEO. However, many of them may leave you wondering if paying for such tools is worth money. Or whether you should use the free tools.

There are SEO tools that can help you in the following areas:
1 Analytics.
2 Keyword Research.
3 Local SEO.
4 Mobile SEO.
5 Links.
6 On-page SEO.
7 Research.
8 Site speed.
9 Rank Checking.
10 WordPress SEO.

If you find yourself completing repetitive tasks, you can use a tool to take over or it can be a complicated analysis that you do not know how to complete. The chances are, there is a tool/app/website that can help you. Even an SEO company Dubai can assist as they have SEO experts who do the job.

Learn more about Branded Keywords and Why Are They Important? here.

Most popular free tools.

1 Google Search Console: Top SEO Tool

Yes, it is a free SEO tool. Offered for free to each of you with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP.

You primarily need to verify your website by adding a code to your website. Otherwise, you can go through Google Analytics, and you can submit your sitemap for indexing.

The reality is – you do not need a Search Console account to appear in Google’s search results. You can control what gets indexed using this tool and how your website is represented with this account.

As a popular SEO checker tool, Google Search Console can help you better understand how Google and its users view your website. In the process, it will allow you to optimize for better performance in Google search results. Note that the tool is especially useful for new websites as it lets website owners submit web pages for search indexing.

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2 Ahrefs: SEO Keyword Tool

Do you know that Ahrefs is one of the most recommended SEO tools online? It is only second to Google when compared with the largest website crawlers.

SEO experts believe that it is one of the best SEO analysis tools around. You can use the tool to highlight what parts of your website need improvements so as to rank better in search engines.

Many use Ahrefs, considering its competitor analysis perspective. As the tool can help you determine your competitor’s backlinks to use as a starting point for your own brand or company. Additionally, you can use this SEO tool to find the most linked to content within your niche.

Moreover, you can check and fix broken links on your website. The tool can also help you get an overview of your best-performing pages. So that you can analyze and see what information is drawing in the visitors.

Learn more about Internet of Things (IoT) here.


Some of the Best Paid SEO Tools

These tools are very useful. They will tell you exactly what steps you can take to improve the SEO of every single page on your site. For instance, it will tell you to include your keywords in this page title or add an image with a keyword alt tag.

These tools can substantially improve your business simply because they can give you increased transparency. You can easily compare your website’s traffic and optimization to their competitors.

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Commonly used paid tools:

1 SEMRush: Marketing SEO Tools

Marketing SEO tools such as SEMRush tend to be fan favorites, especially in the SEO community. Experts love that they let you quickly assess your rankings and identify changes and new ranking opportunities.

Out of all the features of this SEO tool – the Domain vs. Domain analysis is very popular. The feature allows you to compare your website to your competitors easily. This could be your best option if you are on the lookout for analytics reports to help you better understand your website’s search data, traffic, or competitors.

You will be able to compare domains and keywords. The On-Page SEO Checker feature in this tool allows you to monitor your rankings easily. It also allows you to find some recommendations on ways to improve your website’s performance.

Many SEO experts recommend SEMRush as one of the best tools. The “organic traffic insights” feature in SEMrush is a favorite among many.

This feature allows you to view all your leading articles with one dashboard, social shares, related keywords, and word count. It gives you a quick overview of what is working and where to optimize. You can use SEMrush for your daily work. You can also use its site audit to optimize your website’s health. Improving your site health can lead to increased traffic and conversion from your content pages.

2 Moz Pro: SEO Software

Have you noticed that SEO software Moz Pro often keeps popping up as one of the best SEO tools experts use? Some specialists prefer Moz, despite Google’s regular algorithm changes.

Others praised Moz’s chat portal that allows users to get an insightful response to every question asked. Whether you are looking for a site crawl or keyword recommendations, Moz is a full-service powerhouse. You can quickly get great insights into how your website is performing. But you can also get updates on how to improve it. Moreover, they also have a free MozBar toolbar that you can download to view your website’s metrics while browsing any page.

Many believe that Moz Pro is their go-to SEO tool. For most, the favorite feature of the tool is its page optimization feature.


List of Best SEO Tools

Mastering SEO optimization is challenging, especially if you are starting. Fortunately, you can easily find the best SEO tools, as there is a vast list available.

You can Google search to find out the best SEO software and why these tools are impressive. It is not necessary to try all these tools. You only need to figure out which one works best for your business.

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These tools save you from tedious data analysis or keyword research – an integral part of SEO. With these tools, you can see what is working and which parts of your strategy could benefit. These tools also provide reports where there are chances of improvements. In addition, they allow you to measure search performance in countries, regions, or languages.

Below is the list.

1 KWFinder: SEO Keyword Tool

It helps you find long-tail keywords that often have a low level of competition. The experts use this tool to find the best keywords. Their Rank Tracker tool helps you quickly determine your ranking.

2 Ubersuggest: Keyword Tracking Tool

Developed by Neil Patel, Ubersuggest is a free keyword finder tool that can help you identify keywords. It also lists the top keywords from short to long-tail phrases. It may help you find the correct terms to use on your website with hundreds of suggestions provided by this free excellent keyword tool.

3 SpyFu: Free SEO Tools

SpyFu has a fantastic premium version, but many are mad about its free features. You can easily view the number of times a keyword gets searched each month. The tool is handy.

4 Majestic: Marketing SEO Tools

It is one of the best marketing tools, according to experts. With countless useful features like The Majestic Million, you can see the ranking of the top million websites.

5 Woorank: SEO Ranking Tool

Woorank offers free and paid options to track your marketing data, one of the top SEO analysis tools. The tool helps you understand how keywords perform over time, thus allowing optimization.

The Bottomline

Getting started with SEO has never been easier than it is today. The earlier you start, the better. There are numerous free tools available to SEO newbies and digital marketers on a tight budget.

These tools give you tons and tons of features. You can see which pages and search terms your competitors perform well. You can alter your web practices to compete against other websites with these stats. Without a tool like Moz Pro, SEMRush, Google Search Console, Ahrefs, or the complete list – SEO becomes a guessing game. You really have no idea where you are doing well and where you need improvements.

Fortunately, you can use these tools to save hours of effort and generate accurate reports at a click. But you should use them to produce remarkable results. So search for tools that work for you and make the best of it.

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