How to Create An SEO Strategy?

It is important to note that an SEO strategy is a critical piece of the puzzle for content marketing. Primarily because it is how your content will come to be seen in the first place. Especially how the content will appear on search engine result pages (SERPs).

If your content is scattered and unorganized, search engine bots will have a tough time indexing your website. They will also have difficulty identifying your area of authority and ranking your website pages.

It is important to note that just creating content for the keyword is not enough. Especially when it comes to developing and executing a sound SEO strategy. You should create content relevant to what your audiences are searching for.

SEO Strategy is Important

SEO strategy is about delivering an exceptional search experience for your audience searching for a specific keyword.

One of the significant benefits of a successful SEO marketing strategy – is that it will present your brand to searchers at every stage of your customer journey. Making your journey easy. As a result, your company and website become a trusted, familiar resource – especially for consumers, no matter where they are placed in the purchase funnel.

You need to know that organic search is what drives more than half of all website visits. Therefore, it should be essential to any organization’s digital marketing strategy. SEO or Search Engine Optimization can benefit everyone, whether you are a multinational mega-corporation or a mom-and-pop shop.

And it is also significant for direct-to-consumer websites. If you provide helpful content, you are not only building trust, but you are matching your website with customer intent. It means higher quality leads. And it is even better. You are not paying for every click. It means a lower cost-per-conversion.

So, even if you have the world’s best pay-per-click or PPC and affiliate marketing campaigns that routinely drive customers to your site. You are still only fighting half the battle. As you are ignoring organic search.

You need to examine different aspects:
1. Domain name, history, age, etc.
2. Page factors like keywords, headlines, topical targeting, and user engagement.
3. Content organization, content quality, and the quality of your images.
4. Duplicate content.
5. Website factors like schema, markup, architecture, and click-through rate (CTR).
6. The quality of inbound links.
7. On-site factors like sitemaps, robots.txt, and image optimization.

Once you decide to take a move and where to start – it is time to plan your timeframe and allocate resources and budgets. If you look for something fast and cheap – you will surely get the results you would by investing more time and money.

Obviously, your timeframe and budget will depend on your company’s strategy and plan. But if you want good results, be prepared to pay for it.

During this step of the SEO process and planning SEO strategy – you should define your key performance indicators or KPIs. It is a measure of the success of your new implementations. You can figure out what is working and where you need to make adjustments.

Some of the milestones you should be tracking are:

1. Organic sessions if they are increasing.
2. Keyword ranking increases.
3. Leads and conversions.
4. Bounce rate keeps tracking.
5. Average session duration.
6. Pages per session.
7. Page load time.
8. Crawl errors.
9. Top exit pages.

Keyword selection is a crucial step in the SEO strategy. A lot can depend on it. But adding keywords is not quite simple. By just plugging in the name of the product or service you want to sell, your SEO strategy will not work.

On the other hand, you need to research to ensure keyword optimization. Following these steps will help:

Search Intent

The English language is vast. But words often have multiple meanings. Therefore, it makes it crucial to consider search intent – so that you do not attract an audience that was searching for something else.

Relevant Keywords

Do you know that using keywords in your website can determine how well your website will rank? Search engine rankings use an algorithm that evaluates a variety of factors. After which, they decide how to rank the websites. Your page ranking also determines how well it answers a particular search query.

Keyword Phrases

They are short phrases that consist of two or more words that individuals often type into search engines to find specific content. For instance, someone looking for dance lessons may type – tango classes near me.

Keyword Research Tools

Your brainstorming process is a great place to start keyword research. All you need to ensure is that you are attracting the right audience. Therefore, try utilizing a research tool or other SEO tools.

Most SEO professionals today use Google’s Keyword Planner for their research. But it can be a bit frustrating to use. In such a case, you may wish to consider other options.

Long-Tail Keywords

Long tail keywords are specific search terms you may use to find an exact match for your query. They tend to be longer and are used by individuals who are closer to making a purchase.

Search Volume

This parameter will tell you the number of searches for a particular keyword over a specified timeframe. With this info, you can get an idea of the keyword’s value and competitiveness.

A simple example is that [Christmas lights] will get more volume in November and December than in July. There, a lot of them are seasonal. Keep this in mind. Similarly, keywords like [used cars] will have more competition than [2006 Volkswagen Passant].

Funnel Keywords

These are keywords that target users at various parts of the sales funnel. More general terms will likely attract individuals at the top of the funnel. In contrast, those nearer to purchasing will be attracted by hotel names and discounts.

You could take your analysis further by doing a technical SEO audit. Review their site health, technical SEO implementation, page speed, and mobile friendliness.
Your competitive analysis should, of course, include your main competitors. However, you should also have your online competitors in the SERPs. Look for other websites that occupy Google page one for your target SEO keywords, even if they aren’t direct competitors.

For example, an industry publication may threaten your rankings on the search engine results page (SERP).

Why do we have a dual focus on competitors? You need to outrank your online competitors just as much as your business competitors to attract the most search traffic. In summary, you need to outrank your online and business competitors to win consumer attention.

Conclusion

No one ever said SEO was easy – at least, people who have done it. But it is a vital part of any modern company’s business plan. However, with a solid strategy and a willingness to learn – even a beginner can send their website to the top of the SERP.

Therefore, you should correctly understand what SEO strategy is all about. In addition, you should take the necessary steps to get your SEO strategy off the ground. But you have to start somewhere. You should try to get a unique plan that will work for your industry and your needs.

Read on similar topics like subdomain SEO, voice search optimization, psychographic segmentation, and more.