15 Easy SEO Copywriting Hacks That Get Results In 2021

• Have you ever thought about it?
• Does it sound right?
• What can be better than this?

Questions like these grab the attention of readers and give them a reason to continue reading.

ii. Building Bridges Between Problem and Solution

It’s an interesting method which works on the bridge model and helps to engage people in your content and continue reading.

It involves providing the reader with a desired picture in their mind, bring them back to reality and provide a bridge between reality and their desired picture.

This hack consists of three simple steps:

1. Desired outcome. Let the reader imagine where they would like to see themselves.
2. Current situation. Bring them back to reality and their current situation.
3. A bridge linking both. Position the content as a solution to get their desired outcome.

The content writers usually focus on only one aspect of this process in introduction but the application of all these steps in combination proves to be more effective.

iii. Using Reader’s Psychology as SEO Copywriting Hack

As discussed earlier, we know two things:

1. All your readers have same psychological flaw
2. We can use it as a SEO copywriting hack referred as open loop

This hack can be very powerful in attracting and keeping people on your page. Moreover, it also drastically increases dwell time and reduces the bounce rate.

This open loop consists of two easy steps,

Step 1: Open the loop by showing a little glimpse of what is coming next

Step 2: Close the loop by actually adding the content later in your article

iv. Ignore Already Learned Writing Strategies

In schools, teachers always told us to write in a way that it starts slow and gradually lead to an amazing ending.

It can be accurate in case of writing for a novel but when you are writing an internet content, things get a lot different.

The percentage of people actually sticking to an article till its end is less than 30%. So, writing the way your english teacher told you would only result in wastage of your best content.

Therefore, it’s really important to lead with your best available content. But isn’t it stupid to give your readers the answer right away?

No, it can actually be very helpful in creating a loop. They can see the results but still don’t know how to do that.

Therefore, they read the article further to find how to do that.

v. What You Need to Do to Engage Skim Readers?

More than 50% of the people read your post just for 15 seconds or even less than that because internet has developed this culture of skim reading.

The scan the article and decide if they want to continue reading it. But what makes them to decide that?

Your heading helps you get a click on your page and your subheading play a significant role for them to stay on your page.

The subheadings can help in buying a reader on that section of page. So, if it is good enough, chances are that the readers will stick to your page for longer. Thus, it also reduces bounce rate.

They must be tantalising which increase reader’s interest and relevant to increase accuracy of search results.

vi. A List of Clickable Contents

A list of clickable contents like on this page can help in drastically transforming your SEO copywriting.

Google recognises the better user experience on your page and push you up on ranking algorithm.

It adds to the user experience by giving them the option to go to the more relevant section directly.

Adding table of contents in your article also add clickable links to your search results. Like,

This has two benefits,

1. Google boosts you in ranking algorithm and sees this as a better user experience
2. Users have the choice to click to the most relevant content

We are very close to the best hack on this list, but we need to understand a few more things before that.

vii. Increased Use of Power Words

Power words basically target your very basic emotions.  When your audience reads them they cannot resist but feel something.

These words may include,

• Happy
• Sad
• Curious
• Beautiful
• Angry
• Excited
• Ugly
• Greedy

And Click here to see many more power words like these. You can use these words in your title, introduction, subheadings and call to action.

Okay now is the time to discuss the powerful hack you were waiting for all this time.

viii. Optimize Your Content to Improve Attention

Think about how many times a day your reader had to pay their attention to things around. They mostly spend days on problem solving, decision making, work, family, friends or watching their favourite shows.

So, when they come to your page they don’t have enough attention left. Therefore, it requires you to express more using less words.

It involves the use of content which is,

• Easy
• Simple
• Engaging
• Accurate
• To the point

Moreover, it also involves the proper distribution of sentences in line. In this post you will not see any paragraphs more than two lines.

It is so because distributing content in lines significantly improves attention for the readers and it is more engaging.

So, remove the lengthy paragraphs in your content and divide the information into shorter and to the point sentences.

ix. APP Technique for SEO Copywriting

This is the technique used by the SEO legend Brian Dean.

The word APP stands for,

Agree: Identify and accept the problem of reader and agree with it

Promise: Offer a promising solution or fix to their issue

Preview: Giving them a hint of what you will be discussing in the article

If you use proper words and target proper emotions then you can make the reader agree with you in seconds.

For this, a content writer should,

• Reflect empathy
• Promise them that they’ll find a solution by the end of article
• Give a brief preview of what they are going to learn

x. Pop a Bucket Brigade

Bucket brigades are important to utilise human psychology. The human psychology cannot help but wait to find our the end of a sentence.

It involves the use of colons (:) or ellipses (…) to grab the attention of your audience and increase their engagement.

The question arises that where to put these in your content? Use google analytics to identify the point at which your readers leave your page.

Once, you identify those areas, insert a bucket brigade and see if the bounce rate decreases after that.

xi. Write For a Middle School Reading Level

Most of the people from your audience are not proficient in english language.

Only few countries in the world has english as their first language. While, the other countries either have mixed languages or english as a second language.

So, if you are using very technical and difficult language for article writing, then you are reducing the audience for your article.

Use fewer and simpler words in your content to engage more people.

After writing an article, tap on the readability section and check the Flesch-Kincaid Grade Level. It should be ideally between 5.0 to 8.0.

xii. Choose Best Title and Headlines

Title or headlines are the tags that people look on google.

Using emotionally charges power words can dramatically increase your audience.

You can go to the end of you article and edit the title in it like,

Power words can be used at the start or at the end of the topic but it is totally up to you.

xiii. Hack For Meta Description

Meta descriptions basically comprise of the small text boxes under your search results.

Google has quite clearly stated that they don’t use meta descriptions in raking algorithm. So, they are often not paid attention to but they can be very helpful as SEO copywriting hack.

Meta descriptions can significantly increase your Click Through Rate (CTR) if they are tempting, informative and engaging.

xiv. Use of Appropriate Font

Words and fonts can have different impacts on people.

People tend to take comic sans less seriously and take times new roman way too seriously.

Fonts can also affect your scan path. They will either,

• Maintain and help in the path
• break the flow while reading and cause them to stop

The best font that engages more people in audience is Serif fonts.

xv. The Use of Active Voice in SEO Copywriting

Using active voice gives more clarity to your content and attracts more people.

Lesser words are used in it and it simpler to understand. It also plays a vital role in attention efficiency.

The simple sentence structure followed in active voice is,

(Subject) – (Verb) – (Object)

e.g

1. SEO improves ranking
2. Alisha uses computer

Now we are going to look at a few tips for SEO copywriting

• Target your audience by knowing them
• Check the audience volume in your region and globally using keyword tools like Semrush
• Use subheadings and divide content into smaller portions which are easier to read
• Adding images and videos in your content to grab attention and keep reader’s interest in your article
• Use a compelling design for your website which is easy to use and is attractive

Conclusion

Now you should know clearly how to drastically upgrading your SEO copywriting.

Now, I would like to know about your favourite SEO copywriting hack.

I’ll be looking forward to your responses in the comments section below.