August 27, 2022 Shankari Das

Keyword Search: Why They Matter?

The keyword is a popular term that we have all heard, but if you are new to SEO, you may be confused about what keywords are and why keyword search is so important.

A keyword can be one word or a few words together. Keywords are essential because they tell search engines about the website’s content. And keyword search means which keyword-related content you are looking for.


What is a Keyword Search?

Keyword is a term used to refer to the words and phrases people enter into a search engine. It helps them look for relevant content that they are looking for. If a user’s search keywords match the keywords present on the website, the suitable site will appear in the search results.

Depending on the keyword search – you can see a list referred to as ranking appears in the Google search.

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It is important to note that a keyword search can be one word or many words. Many words are often known as long tail keywords. Keywords play a very vital role. If your website only has the keyword, will your web page appear in the keyword search result? Only then will search engines know about the content of your website’s page.

Note that your website will only show up on the keyword search result of the user – depending on various factors. These multiple factors may include quality, performance, relevance, and your site’s authority.

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Google uses a formula to determine which sites rank higher or highest. But remember that you will never get your site on the list if your content does not match what people are looking for.

Note that – it is not just about ranking for any old keyword. You should rank for relevant, quality keywords. They will result in the right kind of new visitors to your website. Moreover, it will also improve brand awareness and increase sales.


How to Figure Out Keywords?

The starting source is – who is your target audience? What are they searching for that you can provide for them? It is always better to start with more significant concepts and then drill down to find keyword options.

Your SEO keywords can range from single words to complex phrases. You will use them to inform people about the website content – to increase relevant organic search traffic. Finally, your audience will use them when searching for something related to your brand.

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For instance, if your company sells ceramic tiles and you want to go after the DIY market. In such a scenario, you need to know some things a DIY consumer would be looking for. When would they search for a product like yours?

Since you know your product, making a list of product lines, colors, and styles of tile you offer is best. You can even use terms like quality, affordable, or marble-style ceramic tiles.

None of these above ideas are bad. But if you take some time to interview people from your target audience, you might discover that they think differently about your product. Their search keywords may be – tile that looks like stone, buys tile online, or similar questions.

You should not rely on what – you think people are searching for. It is best to ask them directly.

Always remember how you want to position yourself as a partner in their project. Therefore, provide content that answers a question: Can I install the tile myself? It will not only educate the consumer but also provide an opportunity for them to explore your website further.

You can find suitable tools for keyword research- There are several free options available today. Enter in a term like “- ceramic tile. The device will provide a list of phrases containing that term or those keywords.

You can also enter in terms of the Google search bar. It may help you see what other suggestions pop up as you type. And do not underestimate the good old thesaurus – that can give you ideas for similar words that people might search for.

You can use the tools as they would help you discover keywords that your competitors are using. Tools like SEMRush can show you terms that people often search for. You can also check your competitors’ keywords in the keyword search.

Once you prepare a list of potential keywords, it is time to see which ones are worth targeting. You can use many different tools, both paid and free. But one free option is the Google AdWords Keyword Planner.

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You can use these tools to get search volume for all the terms you are thinking of targeting. Other tools will tell you how many people have searched those terms monthly.

Your goal should be to find relevant keywords for a wider group of users with the same question. As you might be aware, some terms receive more searches than others. You can use this info to choose what words to target. You should also create relevant content if you do not already have it on your website.


How to Incorporate Keywords? 

First, you should have a list of keywords you want to target. You will need to incorporate them into existing content or create new content.

This process will bring visitors to your website. It will also make your website appear in the keyword search.

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These methods can help you start improving your ranking for keywords:

Here are some tips and best practices that can help you create a successful presence on social media to market your brand:

1. Include Keywords in Page Titles

When your web page shows up in search results, the page title is the first thing someone will see. When the keyword they are searching for appears in the title, it tells them that they have found the correct info. And most importantly, Google also pays attention to those page titles.

Always use your keyword at the beginning of the title for maximum effectiveness.

2. Include Keywords in Meta Descriptions

While Google ignores meta descriptions, users do. Therefore, a well-written meta description will let users know they have found what they are looking for. It will encourage them to click through your site. A higher click-through rate could have a positive impact on your Google ranking.

When someone searches for a topic, they are not only searching for the title but also the meta description. You can easily change the meta description in your CMS dashboard or directly in the HTML code. It will look like thistag.

Take some time to create meta descriptions that will tell your users what your page is about and why they should visit your website. Do you offer attractive options like free shipping? Bulk discounts and more? Tell viewers about it in your meta description. Also, make sure your keyword is included in the meta description.

3. Include Keywords in your URLs

When you add a new page of content, pay attention to the URL. You should try to keep it short and incorporate your keyword whenever possible. A relevant keyword in a URL is just another way to tell Google that your page contains the info that users are searching for.

4. Include Keywords in Content

Providing relevant content on the web page that answers questions and assists visitors, especially during the purchasing process. Note that engaging, easy-to-understand content will quickly hook visitors and keep them on your page. But do not forget to include keywords so that Google quickly shows them your page to start with.

It is best to assign a keyword to a single page. Then do everything you can to optimize your page for that keyword.

If you have identified a keyword you want to use, you must make sure you have created content that addresses that keyword. In simple terms, incorporate the keyword into your copy in a way that looks natural. Also, try to use it in the first 100 words on the page.


Keyword Search: Quality Over Quantity

Even though your keyword search may provide a lot of search traffic, you may always want to ask yourself if that keyword will actually bring you quality traffic.

For example, some keywords might have a ton of search volume. But your quality traffic after – a sale from those visitors might be low.

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It is important to note that all keywords may not bring good traffic to your website. Therefore, make sure that the keywords you target should be the ones that result in conversions and revenue.

If you are on the fence about a keyword, running a Google search with it is the best option. See what websites come up. Would your website make sense with those results? Does it look like there is a lot of competition for that keyword? You can also use paid resources for keyword searches.


Hopefully, with all these ideas – you are already buzzing with ideas. It will help you improve your search results by targeting keywords. It will also help you create innovative content. If you have any questions about keywords, you can call us. Or if you want to set up a keyword plan for your business, let us know. We will surely guide you.

Read on similar topics like SEO strategy, subdomain SEO, social media planforms, SEO company Dubai, and more.

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