Keyword Optimization: Why Is It Important

As part of keyword optimization – finding the right keywords and placing them appropriately throughout your content is crucial. It can go a long way in improving your SEO. Here we discuss why keyword optimization should form an integral part of your SEO strategy.

What is keyword optimization? It is important to note that keyword optimization aims to ensure that chosen keywords are very effective in driving the right traffic. The strategy can help your site to rank high enough so that you can find the right traffic easily.

In simple terms, the keywords should make it clear to search engine algorithms what your content is about. Your content should be such that it should answer search queries and should yield a top result.

Keyword optimization is primarily an ongoing process for some content. It is important to note that as the usage of search terms evolves and other content and articles appear on the scene – the keywords on the page may be affected. The combination of keywords that optimized your search status before may change accordingly. In such a scenario, you may need to use different keywords than you did before.

When people search for something on the internet, they generally type words into the browser’s search bar. It is usually the top related results that appear in your search results. Search engines use simple logic to determine which results to rank. It depends on whether the keywords in those articles are aligned with exactly what the user has typed. However, it also depends on other factors.

When search engines get a query, they search web pages for common words and phrases related to the user’s search. As a general rule, if your page or piece of content has relevant keywords – the more likely it will appear among the top search engine results. It will be visible for someone seeking content like yours. Therefore, you should use the right keywords for your SEO.

An Example

For example, if your target audience is men searching for the best running shoes to run a marathon, then the keyword “marathon running” would not be the best choice. The reason being the top pages for that search is about training for a marathon.

When people search for that term, they are most interested in training. Instead, you might use a different keyword phrase, like “marathon shoes,” to reach your target audience.

In summary, you must ensure your keywords align with your content. Moreover, the searcher’s intent makes it more likely that those users who find your page in an organic search – should stay on your page for a while. This makes for a more effective content marketing strategy. It also tends to increase conversion rates and your click-through-rate (CTRs).

While you optimize your content for keywords, whether off-page or on-page, you should do keyword research. And, while you do keyword research, you automatically get immense info about your target market.

You also know about the terms they are using to search online or how many of them are searching for what term. Where they are searching from, and so on. We might be using industry jargon to explain our product. In comparison, customers might use a different phrase for it. However, it all gets clarified while you do keyword research.

According to experts, marketing aims to know and understand the customer so well the service or product fits him and sells itself. In simple terms, you should thoroughly know your target market and what your customers are looking for.

So, the moment you have identified your customer and what they want, it becomes easier for you to optimize your marketing. So that it gets aligned with the needs of your customers.

Moreover, you can do keyword research to optimize your content for your target keywords. In addition, the tools such as Google Keywords Planner tell you about the aforesaid info. It can also tell you about the search volume, keywords competition, and much more. All this info is useful and helps you better optimize your keywords and content as a whole.

Obviously, when you have better insights about your target customers, you will automatically optimize your website. In the process, it will give your customers a better experience – as even search engines like Google will give more priority to the user experience.

If a customer visits your website and does not find anything useful or something he was expecting, he will indeed move away. If he clicks on your listing on Serp and does not get his answer, he is sure to bounce back and visit your competitors’ websites.

Therefore, when optimizing your website content for keywords, consider the needs of your potential customers. You should also consider the phrases they use to express their needs. The words or phrases they use to search for something.

You must take care that the phrases and words that they use to search for the product or service – should be aligned with the phrases you use in your website. Moreover, even the search result listing and the phrases that are there on your landing page where they visit after clicking your listing.

In simple terms, there should be consistency regarding the phrases customers use to search for the product and the phrases you have used. Meaning your distinguished content should match what the customers are looking for.

You need to know that even search engines like Google prioritize user experience. In simple terms, the better experience your content will provide to the users, the better your search engine ranking will be.

So the next question is, how will you give users a better experience? Certainly, by giving them what they want. Moreover, you should not create a situation that will not only be frustrating for your customers but devastating for you too. So the user experience is crucial.

There are a few things, like black hat SEO, keyword stuffing, etc, that SEO experts and marketers used to practice earlier. But the frequent algorithm updates by search engines like Google have helped keep a check on them. They have started penalizing you for such practices, which allows your website visibility to get a big hit.

Search Engine Algorithms Equally Important

However, you should still optimize your content for keywords. Remember that keyword optimization is vital. As there is a vast difference between keyword optimization and tactics like keyword stuffing.

While talking about this, you should also know how search engines determine what your website is about. They read text on your website pages and also the text in links from other websites that point to your website. These backlinks help them identify what your website is about. In both cases, it is the keywords that play a big role. But at the same time, the content has to be valuable and immaculate, while it should always revolve around your keywords.

You may ask what search engine visibility is? It is the share of traffic that your website receives from its rankings in the organic search results.

For example, say that you rank at #3 for a specific keyword. According to a recent Google click-through rate industry study, the third result in Google gets approximately 8 percent of all clicks. Your website’s search engine visibility for that specific keyword is about 18 percent. You can also use the tool SEMrush to calculate your website’s search visibility.

Afterword

So, we see that keyword optimization will not only help you understand your target customers, but it will also help reach and engage them. In the end, it will help your business to grow.

However, one crucial thing that needs your attention is that although keyword optimization is very critical, other things are required to achieve the top rank in SERP. There are so many other things that you will need, such as link-building, social signals, and much more.

Read on similar topics like keyword density, online writing, end user, SEO strategy, user experience, social media platforms, SEO company Dubai, seo services, and more.