January 21, 2022 Shankari Das

Infographic Design: Make a Lasting Impression

Infographics have been going strong for a long time as they are not only visually appealing but informative too. Marketers often use infographic designs to build visuals for brand awareness and to boost engagement about topics important for their business.

Did you know that the human brain processes images and visual details 60,000 times faster than words or text? So a picture is worth more than 60,000 words. There are several advantages of infographics like it is visually attractive and easy to remember. You can achieve all this with the help of infographic design. Grab your user’s attention.


What is Infographic Design?

The term ‘infographics’ amalgamates the terms ‘information’ and ‘graphics’. Which means to represent information in a graphical form. Dry, boring info without any visual aid might not have many takers. However, when displayed using visual aids or presented in a graphical format, the same information can interest potential clients and customers.

Statistical graphics like line charts, pie charts, bar diagrams, and other data visualization methods are all parts of the umbrella term of ‘infographics design’.

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Imagine a Powerpoint presentation that deals with the company’s turnover per annum. It would be much more exciting if the presentation carried statistics and graphs and other suitable graphics than just bullet points containing mechanical facts.

It makes the session alive and makes room for constructive criticism or suggestions that would only benefit the company’s general interest.

However, to limit infographics design with the statistical data available and a meaningful graphical representations would be a scary task. But the term is very broad in its scope and provides a whole world of creativity and innovation about it. It is much more than the overall designing and formatting of information.

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These days, businesses have increasingly moved to infographic to market their unique selling point and reach out to as many people as possible. Innovation, creativity, and out-of-the-box thinking insight often dominate the forte of infographics design.

Just like content, today’s businesses cannot thrive without infographics. If businesses today use infographics, it can equate to a higher chance of success. It is the factor that sets a company and the services it provides apart from the other competitors in the market.


Infographic Design to Promote Your Business

The term ‘infographic’ gets searched online over 60,000 times every month for beginners or starters. This figure is alarming. Eye-tracking studies have shown that individuals spend more time looking at meaningful, information-driven visuals than simply pages that do not look pretty.

Infographics are particularly useful for businesses, big or small. Hence infographic designs are an excellent tool to improve brand awareness, increase traffic to your website and optimize it for search.

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Infographics benefit businesses as it helps them increase their online presence. It is also a prime vehicle for establishing thought leadership. Infographics allow you to show off a small space’s depth and breadth of knowledge.

Businesses often spend a lot of time communicating their brand’s story, but infographics can get that job done more effectively. A well thought infographics design could get the job done more easily, providing more impactful information to your audience. Probably you only have to create the infographic once, but you can use it many times.

Share it via email, in your affiliate marketing information, across multiple social media platforms, in your media kits, on your website, and anywhere else.

Finally, infographics last, meaning they have a long shelf life. And if you choose suitable topics, they remain relevant and shareable for months or even years. A perfect format for evergreen content.

Creating an infographic using most of these infographic tools is surprisingly simple. You can easily customize the content blocks, and it is easy to edit the infographic section without adjusting the entirety of the content.

Designers and even non-designers know the pain of moving everything over when all you need is half an inch below an icon. These tools are at the top because they can do anything you need them to do. You make not just infographics but also hundreds of other designs as well.

Below is a list of the best infographic tools used extensively by designers today.

1 Piktochart

Piktochart is a popular multifaceted design tool specializing in infographics, printable content, and presentations. There are several free infographic template available on the website to work with and hundreds more available on the paid plan.

2 Canva

Canva has taken the content creation world by storm as it has hundreds and hundreds of free templates, illustrations, graphics, and photos. Start your infographic using one of the massive numbers of templates it offers. Or you can drag and drop design elements onto a design with custom dimensions.

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3 Venngage

Venngage has a collection of a variety of infographic templates categorized by type. These may be informational and comparison and many more types making your design a super easy task. Once you have found the one you like, you can preview the template and customize it right away.

4 Visme

Visme not only provides tools for other design assets but it has a powerful infographic design interface. It makes your infographic design easy by offering pre-made sections or blocks that you can snap into place. These blocks could be text blocks, statistical blocks, standard text, and even graphics.

5 Snappa

Snappa can offer you several infographic templates on their free plan. They have interface elements that closely resemble very complex design programs. This app is perfect for non-designers who have had little experience with software like Illustrator or Photoshop. Hence Snappa gives them more options for customization in their designs.


Benefits of Infographic Design

You would agree that creativity, change, and innovation is the hour’s needs. Human beings have a natural inclination towards beautiful and appealing things to the eyes. It is where creative designing and visual aids come into the picture.

Hence we attempt to look into the role infographics design plays in creating your online presence in the business world in the right direction. With these small ideas, you can take your business to new heights.

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Here are a few key points:

1 The Simplicity of Information

In this fast-paced world, no one has the time to turn web page of nebulous information and work their way through enormous, complex calculus. Individuals want the information to be crisp, concise, and condensed. But remember not at the cost of half-hearted and incomplete data.

Infographics are a kind of a picture. It designs information in such a way that it is easily understood by the target audience and needs no laws of physics to interpret the data. Infographics allow users to make creative yet straightforward visual aids.

The key to great infographics design is the education about the right and the appropriate usage of graphics creativity tools with all the required data.

2 Engaging Content

When you look up any article on SEO or blogging, you will find a key phrase dominating all of them. Content is the king. Similarly, to design infographics, you need to put together all the information so that the data is complete and gives a thorough understanding.

Infographics are complete in themselves. They are far more engaging than dry and tedious information. The designs are such that it filters the content by keeping what is essential and discarding what seems unwanted.

Additionally, the medium, themes, and presentation attract more interest among the audience. Things that a boring document of printed black and white words can never achieve. Hence, with the help of infographics design, you can represent information just by using graphs and other visual aids.


Infographic Design for Social Media

It is a truth that infographics are good for your marketing. It can communicate complex ideas faster than plain text, and they are far more shareable on social media.

You can use these infographics as standalone assets or as part of a more extensive article in your content marketing campaign.

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Beyond basic facts, experts have already proven that infographics increase web traffic. Social media posts with images and especially infographics garner more engagement. About 650 percent more. And according to marketers, infographics are among the most engaging types of visual content for business use.

If you are not a designer, do not worry. And if your budget is limited – the task of putting together a compelling, branded infographic might seem way beyond your comfort zone.

Fortunately, you do not have to know the difference between RGB and CMYK to create a fantastic infographic design. You only need the right tool for your infographic creation.

You can use infographics to create ones that look like a professional designer has created them. It takes a few minutes, not hours, to customize an infographic template. The range of templates is continually growing, and designers are constantly creating new ones for you.

Markfiniti Can Create Infographic Design of Your Choice

There is more than one way to create a fantastic infographic for your business and online social media posts. You can use popular online tools like Canva, Venngage, Visme, or Piktochart to make one yourself if you feel confident enough in your ability to design. Or, like others, you can reach out to companies or work with designers to create infographic designs of your choice.

Creating engaging visual content is not easy, but these tools have made the task easy. However, if you want to produce well-designed visuals, designers are the only option. If you feel you would benefit from using a designer but are unsure where to start, give us a call today, and our team will guide you where to start. Our designer team can create something special for you.

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