December 16, 2021 Shankari Das

Proven Ways to Increase Website Traffic

Want brilliant strategies to increase your website traffic? But if you only rely on SEO for all your traffic and Google algorithm changes. You risk losing potential customers. That is why diversifying your methods to increase web traffic can offer better and long-term results.

Many businesses struggle to develop innovative and new ways to increase website traffic. Read below if you want to increase website traffic with organic and paid ways. Remember that these are proven methods to yield results.


Content Marketing Strategy to Increase Website Traffic

If you have heard about digital marketing for a while, you must know the term – content marketing. In simple words, it is a way to organically advertise your brand through engaging, high-quality content.

It is not enough to post or publish content. You need to create unique, high-quality content and cut through the noise. This means creating memorable and valuable content is one of the best ways to increase website traffic.

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People use Google to find specific, accurate, and thorough answers to their questions. If your content should be there to provide those answers, then you get an edge. Websites featuring blog content often generate 434% more search engine-indexed pages than those without it.

SEO is an internet marketing tactic that will help your web page or website rank higher on search engine result pages.

In addition, websites that release more than 16 posts per month on an average receive nearly 3.5 times more website traffic than those that publish zero to four articles. It indicated that content is the king.

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Content marketing strategies often include articles, blog posts, infographics, podcast episodes, YouTube videos, downloadable PDFs, and more.

Today, popular websites frequently upload informative blog posts and research data about exciting topics within their domain. This attracts users or readers interested in that domain. When they find your article and blogs interesting, they will click the links to know about your services and products. Some of these users convert, as they would avail of your services or buy the product, increasing website traffic.

Few Examples

Content marketing is not limited to blog posts. If you connect better through audio, you can try launching a podcast or hosting a webinar.

Nowadays, most social media apps will allow you to post a variety of content formats, including photos, audio clips, videos, and long-form text. You can experiment with these formats to see what works best for your audience.

The bottom line is that when you are serious and care about the content you produce, post regularly, and research what your audience wants to see – web traffic should improve.


Perform Keyword Research

Always try to include relevant keywords in your content. It is essential to use keywords throughout your content. Keywords should also be used in the meta description, the page title, the URL, headers, and a few times throughout the content on the page.

To conduct keyword research, you can use several tools like SEMrush, Moz, and Ahrefs.

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Using keywords is an integral part of content writing or a blog post. You should use the keywords naturally. They should not be stuffed into the content so that they detract from the main topic or distract the reader.

SEO services, primarily search engine optimization services, are intended to increase the visibility of your website and hence traffic. The ultimate goal is to boost organic search traffic to websites through SEO.

If you want to do keyword research, you can use popular tools like Moz, Ahrefs, and SEMrush. These websites show what keywords your competitors are using. In addition, they provide information as to how often people search for keywords, how expensive the keyword is for pay-per-click ads, and much more valuable information.

All this keyword research is needed to guide keyword strategy for your website. Hiring an SEO agency is always an option. They can offer valuable insights and perform audits to identify issues that might keep your website from being shown in search engines.


Social Media Strategies for Website Traffic

As you might know, one of the best ways to increase your website traffic is to meet your clients or customers where they like to hang out. So the best places are social media. Almost everyone is using social media today.

Ramp your social media marketing efforts and see what difference it can make. It will help you reach new users, develop brand awareness and increase website traffic. Social media is great for attracting visitors.

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How to gain website traffic through social media? You cannot just barge into communication or conversations when it comes to social media. You cannot just ask people to buy something from you or visit your website.Hence you should think about how you would present your brand in real life when you meet an individual. Would you immediately talk about sales on the first visit?

How about providing details about your service or products? Remember, users visit their preferred social media platforms for entertainment, not for products or services to be sold to them.

To ensure your well-received efforts are, you need to provide valuable info and develop positive relationships with your potential ‘followers’. You can achieve this by sharing informative posts with photos and images.

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Tips to increase website traffic on social media

Social media is huge for attracting visitors to your website. Here are some tips you could use to increase website traffic:
1 Post content like blogs, e-books, white papers, infographics, videos, etc. regularly across your social media platforms.
2 Additionally, interact with followers by replying to them. Moreover, try reposting their content and tagging them as well.
3 Also, use relevant hashtags to match your website.
4 Update the link in your bio to promote new content when it comes out.
5 Change a cover photo to promote new content.
6 Tag influencers who may be interested in the content.
7 Include enticing information from the range to encourage people to click the link to it.
8 Reply to other people looking for answers with links to your content.

Link building for brand awareness is a process where you primarily focus your strategies on expanding your reach. This means putting your content in front of new users and generating conversations around your brand.

This is more than just a casual backlinking to a blog post. It is true that link building for brand awareness takes more planning and resources. But the investment is worth the high-quality leads you will get.

Here are some tips for developing effective link-building strategies. Thus increasing website traffic:
1 Try engaging with your audience: Create interesting, informative, and shareable posts. Also, encourage your followers to respond and share your content.
2 Work with PRs. Recruit efficient PRs to help generate brand awareness and distribute your story to your desired audience.
3 Guest blog intentionally: Choose unique publications that would align with your readers’ key interests and post guest blogs on their page.


Boost Website Traffic with Paid Ads

If you are interested in quicker results with a budget you can afford, why not try paid ads? Interestingly, seven in ten Americans today use social media. Social media is also popular worldwide. That means more than two-thirds of the population. So just think about the possibilities.

Paid ads could instantly generate hundreds of clicks to your website.

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You might have noticed that content marketing is beneficial but in the long run. Furthermore, it can take a lot of money, especially if you are paying established writers to create well-researched, original posts for your website. In addition, most of these projects take weeks or months to show fruitful results. So these might not be a practical timeline for many businesses.

So the next option is paid ads if you are looking for instant results. Plus, with new social media platforms and advertising options, the task is even easier. With these innovative tools and platforms, you can quickly get your ads in front of the right people.

For example, Facebook offers detailed customer personas options so you can put your business in front of your target customers. Without wasting a lot of time and money on mass advertising.

Paid ads for effective website traffic

However, you do not always have to stick to the most prominent platforms for effective advertising. You can try advertising on lesser-known platforms whose audience can align with your products more effectively.

For example, if your ideal customer includes teens, you would have much better results by advertising on Reddit rather than on YouTube and Facebook. So you need to do research and then act accordingly.

Another good option is dating apps. If your brand is focused on relationships or target young singles, advertising on dating apps like Tinder might help. Meaning such apps might help you find your target customers faster.

Notably, just relax if you are worried about paid ads as they might take a lot of money. Remember, you do not need to spend $1,000 on your first day. Test the water by investing only $5-$10 a day and see the results. Try that for a week, to learn how different media platforms work.

Increasing Website Traffic Today

By taking these steps, your business can expect to see increased website traffic over time. While most of these tactics can provide instant results, others might take more time and patience. You should try to keep pushing forward by trying a variety of methods and analyzing the results.

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