April 6, 2023 Shankari Das

HTML Code: Important for SEO

DOne vital factor that can affect your website’s search engine performance is the quality of your HTML code. Yes, this is an important focus area when doing technical SEO.

As you know, HTML is the foundation of a web page. So try to discover the key HTML tags and attributes crucial to good SEO. You should know about their uses and how to code them.


What is HTML Code

Hypertext Markup Language, or HTML as you might be familiar with – is the code portion of your website. It is used to arrange and convey how info and pictures should be presented on a website.

When search engines want to show your website on search results – bots utilize this code. Meaning they pull from this HTML to interpret what is present on your web page.

HTML Code 1

HTML or HyperText Markup Language is primarily a coding language. You can use it to create and structure content on the web. At the same time, it provides a framework for formatting and organizing your text, images, and other media.

In layman’s terms, HTML is the code website developers use to arrange and convey pictures. When showing your website in search results, search engine bots will utilize this code and pull from this HTML to interpret what is on your web page.

The term “code” can be intimidating. However, you should think of HTML as more of a directory for your website. A better way to optimize HTML will allow more efficient page crawling by bots.

So, you must understand fundamental HTML terminology. You also know how to utilize them effectively. Follow HTML and SEO best practices to avoid having a negative impact on your search engine rankings.

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HTML Document

Any HTML element represents the root of an HTML document. Meaning it contains all other HTML elements. The element contains info about the document – such as the title, and any linked resources, such as stylesheets. The feature will specify the title of the document. The title will be displayed in the browser’s title bar or tab.

The element contains the main content of the document. It will be displayed in the browser window. The
h1 element represents a heading. The b element represents a paragraph. The img element you will use to embed an image in your document.


Importance of Clean HTML Code

Do you know that you can easily do SEO without HTML knowledge in the most basic form? However, if you are familiar with it, the better it is.

Even SEO experts also recommend that you have a basic knowledge of HTML and the coding that goes into it. It will only help increase your ranking.

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Why is clean and valid HTML code essential for SEO?

1. Improved search engine crawlability

It is indeed true that clean and valid HTML code will improve search engine crawlability. At the same time, it will also enhance the user experience. In simple terms, when your code is clean and error-free, it can help your website load more smoothly and faster. Finally, leading to a better overall experience for your visitors.

2. Better user experience

It is true that clean and valid HTML code will improve search engine crawlability. At the same time, it will also enhance the user experience. In simple terms, when your code is clean and free of errors, it can help your website load more smoothly and faster too. Finally, leading to a better overall experience for your visitors.

3. Enhanced accessibility

Accessibility is a vital element that ensures your website is accessible to users with disabilities. If you have clean and valid HTML code – it can help improve the accessibility of your website. Thus making it easier for assistive technology – like screen readers, to interpret and navigate your website content.


HTML Code and SEO

It will definitely help you know the basics of HTML. Like what are tags? And why they are needed. How do they work?

Yes, SEO within HTML is quite similar to a car mechanic who can only change filters, oil, and refill a gas tank. All these activities are just enough to keep your car running.

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Knowing the basics is vital as it will help you use them in the right place. How to place them? Where to place them?

For help advancing your website’s SEO beyond the basics, you should better understand HTML. You should also know how to optimize your HTML meta tags for SEO.

Search Engine Optimization or SEO – is the practice of boosting your website’s visibility in search engines like Google. The purpose is to increase web traffic and generate leads. SEO is a continuous, ongoing process with many moving and changing elements. As you might be aware – there are constant algorithm updates and new competitors in the market.

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Do You Need To Know HTML?

In such a scenario, do you actually need to know about HTML for SEO? In a nutshell – yes. However, you can be an expert in HTML.

Indeed, HTML expertise is not required for SEO – but it is good to have. The reason being you will be reacting with website tags frequently – which is a natural part of HTML. Hence HTML knowledge will make your task easier.

You will be OK – as long as you grasp the basics of technical SEO. Moreover, people in charge of your website or SEO know much more than you do. In simple terms, you should know the HTML code in detail and be familiar with it at a fundamental level.


Why Should You Know HTML Code

You should know HTML code because as a developer, you will utilize HTML to build attractive websites. It is true that you cannot learn to code overnight.

But if you are working on websites in an SEO firm, you should be knowledgeable with HTML.

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If you are working in an SEO firm, you should know HTML. All you need to do is to grasp the essentials of HTML meta tags. It will help you create your website in the right way.

Why Is HTML Code and Tag So Important for SEO?

It is important for you to understand the fundamentals of how a search engine works.

Remember that the search engine’s goal is not only to provide informative answers to its audience. But it job is also to find relevant content based on the searcher’s query.

Surprisingly, search engines use over 200 ranking factors to promote relevant results in their search engine result pages (SERPs). Google regularly changes these algorithms to improve user experience. It positively affects the quality of search engine results.

Therefore, one critical SEO best practice is investing time and energy into learning how to implement the proper HTML code. Code that will help your website to rank.

The HTML process is as follows:

1 The website owner will create the page’s content.
2 The website developer will implement the HTML code into the website backend.
3 Then you publish the web page.
4 Next, search engine bots will arrive on the page and read the HTML code.
5 The search engine bots store and index your info about the web page.
6 An user will search for a keyword phrase that is relevant to what is on your HTML code. In such a scenario, once the info is communicated to crawlers, your web page will have a better chance of showing up in the SERPs.


HTML Code: How To Check

You should know how to use HTML code and tags to improve your website’s SEO and usability. It is important to note that search engine ranking is not affected by the quality of your code.

Since usability is all about your website’s user interface, a clean HTML code helps users see your website in the search result.

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Therefore, avoiding discussing HTML coding or HTML code optimization is essential. But instead, you should know how the HTML code’s content will benefit your website’s SEO and usability.
Today you can find various tools that you can use to check the quality of your HTML code. They include:

1 The W3C Markup Validation Service: This tool will allow you to enter the URL of your website and, at the same time, check for any HTML coding errors.
2 SEO crawlers: There are also several SEO crawlers. Common among them are Screaming Frog and DeepCrawl – they can help you identify and fix HTML errors on your website. You can choose the SEO crawler of your choice.
3 The Chrome DevTools: If you use the Chrome web browser, you can use the DevTools feature. The tool is beneficial in checking for HTML errors on specific website pages.


LUnderstanding that having clean and valid HTML code is crucial for SEO is essential. It will help improve the user experience and accessibility of your website.

However, make sure to check and fix any coding errors on your website regularly. All this is to ensure that your website is optimized for search engines, providing a great experience for your visitors.

Read on similar topics keyword density, like online writing, competitive SEO strategies, local SEO Dubai, hidden text, Yoast SEO, link farmlink farm, and more.

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