7 Surprising Factors Which ‘Wont’ Affect Your Google Ranking
Naturally you want it to be the first thing a person reads when they log onto the search engine.
The ultimate goal is to get a high ranking on Google .To get your site as one of the top 5 search results on search engines.
Hence you try to make your site perfect. You aim to pen down articles that get a 10/10 on every factor.
You try to get your site’s age in order.
And you go through the H1/H2 headings and you aim to get a good bounce rate.
But the question is: do these affect your site’s Google Ranking?
In one word: No
Here we list out 7 surprising factors which you didn’t know play no role in influencing Google rankings:
Your Website’s Age
How does it affect Google ranking if you registered your website in 2010 or 2000?
Does it even care?
Turns out it doesn’t really.
What they want is for your content to be helpful and meaningful to readers.
It definitely looks into the links and authority signals you will create.
However for those who are confused on why some sites created in the nineties are still going so strong, shouldn’t be confused as it’s probably because these have through the years taken on a lot of authority and equity, giving it a strong standing.
Remember those are the things Google definitely gives weight age too.
It’s the same as having a pretty house constructed, but its how you maintain it in the neighbourhood, is what will give it, its continuous value.
Also if you have managed to create a website which is making Google super happy, following all those algorithms and influence in a short span as compared to one that has done it in the long run, definitely Google will rank you up.
How do Google apps and services stack up?
Whether you do or don’t use Google apps and services, it doesn’t play a key role in your Google ranking.
People often wonder why it can’t make use of its own services like Google Analytics and AdSense to monitor the sites effectively.
Well then that really defeats the purpose of the world of Google when the engineers can get the freedom to actually peer into your Gmail accounts and see if purchase of shady links was recently made.
So don’t worry about the authoritative position they can or cannot give you. Using or not using them will not play an impact on your rankings in web search.
Likes and Shares Count
Getting a share of your article or blog post would make you happy.
Why wouldn’t it?
But does it make Google happy too?
Turns out that even seeing 20,000 shares on the Facebook counter would not help in giving you a higher ranking than you already have. They don’t even look at or use it in any way.
But don’t confuse this with the indirect impact it can make for you.
Because sometimes from that huge pool of people who shared your article, many probably have also done other activities, which Google actually does care about.
This includes things like browser activity, search activity or click-through activity.
These are actions Google will give you a high ranking for. Other activities Google puts weight age on are increased branding, click-through activity and brand preference.
Hence don’t go around buying Facebook shares. It won’t help in your ranking.
A look into the Bounce Rate
First of all we will talk about what exactly is a bounce rate and what is considered as a good bounce rate.
As Google support defines it : A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
An ideal bounce rate that you aim comes under 40%. However getting something between 40%-55% is also fine. But the problem arises when it comes between 55-65%.
This means you need to improve it.
But there’s some gray area. Maybe the bounce-rate is high because you have answered the people’s inquiry faster.
They might have made the purchase or they skipped onto another page and don’t really need to stick around higher.
That’s the sort of silver lining which also helps in understanding why this factor isn’t very important or crucial to Google Ranking.
Opting for Shared Hosting
It is definitely an option that will help with the costs and it isn’t a deciding factor on Google Ranking. Using a shared hosting or a cheaper hosting option wont impact your position unless it is affecting your load or speed time.
Remember speedy connection is important. As long as that isn’t being affected in any way, go ahead for shared if solo hosting is costing you a whole lot. Google won’t mind.
Use of Separators
Sometimes we make use of separators in the title element which is placed after a brand name and then you add more words or phrases.
Or you make use of a few starting words or a catchy phrase, add a separator and then you give in the brand name.
However what special characters you use for the separator doesn’t play an impact on how Google will use its ranking algorithms.
It is entirely on your own personal preference if you wish to make use of a pipe bar, hyphen, colon or semi-colon.
But sometimes you can opt to use a character which you know has a better CTR. This gives it an edge over others. And you can opt for such options which are giving some side benefits, otherwise Google doesn’t really care what you choose.
The H1, H2, H3 tags
This has been a highly debatable topic.
The question that needs pondering: If I put the headline in an H2 tag rather than H1, how will it affect the post and the Google ranking over it?
It turns out that making that decision shouldn’t be such a problem for Google doesn’t really put emphasis on whether you use H1, H2 or H3 tags.
What matters to it is to determine the main topic in hand and what sub-header is associating to it.
It will look into your main topic, think that this is big and bold, and at the top so it’s definitely important. Any heading coming under it which is smaller is thought of as the sub-heading.
You need to see how you are making use of these tags as per the CSS on your site. It is up to your site’s look and how designers make it look attractive.
However that being said, it is best that you make the biggest headlines H1. This is for the sole purpose of clean HTML and CSS.
It doesn’t play a major role in how Google looks at it and treats it.
Now Let’s Hear From You:
So now that you have a good understanding on how Google algorithm works and how its ranking game plays out, you can figure out what are good Google ranking factors and what aren’t?
We hope you enjoyed this post which gave an overview on some of the most noted factors which people get confused about, but Google doesn’t really care when it comes to get a high ranking.
There are definitely more out there. We would love to hear from you.
If you feel certain factors should have been included in this list of non-Google ranking factors, drop your comments and we will definitely be looking into these and including in our upcoming posts.
Stay tuned to Markfiniti Technologies and learn all you can about getting your website and brand noticed in this online, competitive world.