August 31, 2021 Shankari Das

Increase Content Visibility with Google Images

Google Images is a search engine owned by Google that will allow you to search the World Wide Web for images. It was introduced in 2001 due to a demand for pictures on the Internet.

Google was just a search engine initially. But it has come a long way from just being a search engine. Over the years, the company has built up an impressive array of tools. Google Images is just one of these tools.


What is Google Images?

Google Images is a web-based product created by Google used to search for images online. The tool performs the same basic querying and result-fetching functions as Google’s search engine. In fact, it is better understood as a specialized offshoot.

Google introduced its own web search for images in 2001 with Google Images. Today this tool search is well integrated with other vertical images.

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Do you know what Google Image is and how to use this tool?

It is a highly specialized tool with advanced features – it is worth knowing no matter what you use the Web for. Also known as Google Image Search, is just one of the many tools Google has created over the years.

If you do not know what it is or are not sure how to use the feature – here is what you need to know, keep scrolling down.

Today more than one billion images are floating around on the Internet. Hence, finding the right image on the Web can be very tricky. This tool make your task easy and help you manage this difficult task.

Google Search produces web pages with text-based content after searching the Web. In contrast, Google returns image media based on the query. So the process is a little different as to what they return after the search.

The main factor determining what images will populate your results page is how closely you can type the search terms that match these image filenames. But this is not enough. Google Images also relies on contextual information based on text available on the same page as an image.

Once a search is submitted, the service returns a set of thumbnail images closely related to your keyword description.

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How to Access Google Images?

There are primarily three simple choices to access Google Images or open the application:
1 Go to home page and select Images in the upper-right corner.
2 Type on your browser – which is a more direct way to get to Google Images.
3 Input the search terms for your image search into the default Google search and, on the results page, select Images.


How Google Images Works

The tool work in a unique manner. Contrary to what you might expect, Google Images has no ability to actually analyze an image, photograph, or other picture on a Web page.

Instead, Google Images uses the context of an image to decide the image’s relevance in your search results. Meaning the picture or image itself is not considered.

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In fact, the text of the Web page surrounding the image and the content of the alt HTML parameter associated with the image are used by Google to return the image on the search. Moreover, the caption of the photo is one of the essential clues Google will use to categorize and sort image search results.
Google uses contextual analysis to understand the image. Meaning, Google first understand the context of the page where the image is placed.

The tool does a good job of understanding what an image depicts. It is true that the tool can not always do a perfect job, especially when the contextual elements are not present on the page.

This scenario arises when an image is wrongly placed in the page or perhaps when it is placed alone on a Web page without any text. In such cases, Google has no way to determine the content of the image.


Understanding Google Images

After you conduct a Google search for images, the search results page will generally return thumbnails of the photo that the tool has found.

Each image on this search results page has a caption with its filename together with the file format and URL. You can click each individual image on the search results page. Clicking an image will open an image-specific results page.

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From this main image search results page, you also have the option of changing your SafeSearch settings. Thereafter, you can access the Advanced Image Search window for additional features.
The search result page returns the captioned image together with the file anime and URL of the page. In addition, the image also has the URL for the Web page that contains the image. There is other info as well, the size of the image in pixels and also the size of the image file.

Each image-specific results page displays a thumbnail of the image. By viewing this image, you can choose which image to open up. So when you click the image of your choice, the related Web page containing the image will open up. This feature is very helpful as you can easily navigate to the original Web page to know more about the context of the image.

Technically, Google provides these image-specific results pages, which are constructed using HTML frames ie HTML editor. The thumbnails are placed in a top frame. In contrast the Web page containing the image is in a bottom frame. These frames allow you to view both the thumbnail of an image and the context in which it appears simultaneously.

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Downloading Google Images

Downloading images from Google search result or from the page that contains the images is an easy task. Before you download, make sure you understand the legalities of copyrighted images. Also, the implications of using free images and copyrighted images for your business documents.

Depending on the operating system in your computer, you can also drag and drop images to your computer. For example, if you have Windows XP running, you can easily drag-and-drop images from the Image Results page to your desktop or a folder within Windows Explorer.


What is Google Reverse Image Search? 

Maybe the most powerful feature of Google Images is reverse image search. You can use an image as the search term to search for the info you want.

You can use Google to reverse image search for researching the origins of a photo you find online. It is a very useful method, especially if you are looking for historical pictures or medical images.

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You can easily find where the picture came from. Google’s reverse image search like this can return you two different sets of results:

Source Website: Clicking on the image in the search result will lead you to the source website, where the image can be found. Also the names or descriptions associated with the image. This search is useful if you have an image but want to know more about the website from where it came from.

Similar Images: You can also use the reverse search to surface visually similar images. For instance, you can reverse search your image of a mountain to see other similar mountain wallpapers.

Reverse search is a very helpful tool to research the origins of a photo found online. Whether it is a historical picture presented with little context on the Web page or an image that shows doctors, you can easily track the image. Based on this information, you can search the Web for other instances of this image.


Create Great User Experience with Google Images

To boost your content’s visibility, you should focus on the user and provide them a great user experience. You should design your pages primarily for the users, not for search engines.

In addition to your fresh, relevant, and well-written article, images can add value to your online content. Here are some tips that would help you create web pages with relevant images.

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These suggestions will help you create a Web page with Google images placed in the right context. It will increase the visibility of your page and help it to rank higher on the google search.

1 Provide good context

Make sure that the visual content you use is relevant to the topic of the page. In fact, you should only display images where they add original value to the page. Moreover, you should never place images or text if they are not original content.

2 Optimize placement

Whenever possible, place photos or images near relevant text. Meaning you should optimize the placement of your images. When it makes sense, place an image. Also, consider placing the most important and relevant image near the top of the page.

3 Do not embed important text inside images

You should avoid embedding text in images. Especially important text elements like page headings and menu items. All users cannot access these text elements, and page translation tools do not work on these images. To ensure maximum accessibility of your content on your Web page, keep text in HTML, try providing alt text for images.

4 Create informative and high-quality sites

Remember both good content and visual content are important on your webpage for Google search. It will help provide more context and make the result more actionable. The page content of your Web page may be used to generate a text snippet for the image. And Google will consider the page content quality when ranking different images.

5 Create good UR and structure your images

Google intelligently uses the URL path as well as the file name to help better understand your images. So you should always organize your image content so that the URLs are constructed logically.

Final Thoughts

Google Images tool is an efficient way to discover information on the web visually. It is a very useful tool. This tool can help you find the right image from billions on the net. It can also help you reach the right website by tracing the image.

Having images in your content significantly increases the percentage of shares and clicks compared to content that does not contain images. In conclusion, you can also improve your content visibility with the use of relevant and fresh images.

Markfiniti is a renowned web development company in Dubai. In addition, we also offer all kinds of web design, and web development services. You can also avail our mobile app development services wherein we use the latest technologies to build your website. We are also a digital marketing company providing digital marketing and SEO services at affordable prices. For further information, give us a call today.

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