Domain Authority Checker: Uses and 8 best Tools
Do you know that with the help of Domain Authority Checker you can create or improve your marketing plan?
But how do you exactly know what Domain Authority is and how Domain Authority Checker works?
Let’s dive into what this matrix is and some of the tips for picking the best domain authority checkers as well as some tools.
1.
Domain Authority
Domain Authority or DA is the number of relevant backlinks the links that your website from other reputable sites is getting.
The relevance of the backlinks also contributes to the source of your domain.
Let’s discuss it in detail.
Domain Authority or DA is a search engine ranking score that was developed by Moz to help predict how likely your website is to rank on the search engine result pages or SERPs.
Domain authority score ranges from 0 to 100 with higher scores corresponding to a greater likelihood of ranging your website.
Moreover, this is based on data from the Link Explorer web index from Mox and uses dozens of factors in its calculations.
However, the actual Domain Authority calculation itself uses a machine learning model to predictively find the best-fit algorithm that correlates with their data with the ranking score across different actual search results to scale against.
It is important to note that some of the brands are authoritative without even trying.
This is because the keywords that exist naturally on their websites carry some weight.
For instance, a movie site IMDB has a high DA as relevant keywords are naturally integrated throughout their site.
Moreover, secondary keywords are also prevalent.
Therefore, when you have a better idea about the terms for which you can prove to be authoritative, you can optimize your site better.
One of the important things to understand here is that it’s not just the keywords that are important,
The better your backlinks are, the better the chances of increasing DA.
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Why Should you Care about Domain Authority?
Although Google does not make use of Domain Authority in their ranking, however, a study by Ahrefs indicates a correlation between DA and SERP ranking.
Moreover, the results of this study indicate that DA may be a useful metric by which you can gauge how much organic traffic you may receive from Google.
Thus if you want to grow your SEO rankings, consider improving your domain authority.
However, it can take a while to develop it, so do not worry if you do not see the visits right away.
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2.
Changes-in-Domain-Authority
One of the important things to learn is that domain authority uses multiple metrics and calculations, pinpointing the exact cause of the change can be a challenge.
Moreover, it is important to learn how you can integrate it with your SEO.
Let’s learn about why your domain authority changes and what is a good DA score in this section.
Why did your Domain Authority change
There are different metrics and calculation that comprises DA.
If your DA score is changing, either going up or down, there may be potential influencing factors like the following:
- your link profile growth has not yet been captured in your web index
- the highest authority sites are experiencing substantial link growth, skewing the scaling process
- you are earning links from websites that do not contribute to Google Rankings
- Moz is crawling and including more or fewer of your linking domains that they had previously crawled
- domain authority is on the lower end of the scoring spectrum and thus scaling fluctuations are affecting it
- the website you run was affected by the 2019 implementation of Domain Authority 2.0, which lead to a 6% average decrease in DA across all websites due to restructuring and improvement to the way it calculates DA
The critical factor to understand Domain Authority fluctuations is to recognize that the score of each domain depends on the comparison to other domains across the DA scale.
So even if the website improves its SEO, its Authority score may not reflect that always.
What is a Good Domain Authority Score?
Domain authority score ranges from 0 to 100 and when you score a greater number, it is more likely to see an increase in web traffic and SERP rankings.
When you launch a new website, its domain authority is one.
According to Moz, sites with a number of external links often rank higher when it comes to DA.
While small business sites and those with few inbound links generally have a low DA score.
Moreover, a strong gauge of your site is to measure it against other comparable or similar websites.
Your DA can change or fluctuate over time and with different moving parts, identifying why it changes can be challenging.
However, do not give up.
There are different factors that can influence your score.
According to Moz, one of the factors may be that your profile growth has not been seen by their index yet.
Another once occurs when higher-authority sites massive growth in link numbers.
Raising your Domain Authority Score
Raising your domain authority score is a long process, however, there are different ways to do so.
At first, you will need to conduct a link audit, which involves making sure that links to your website are valid and do not include black-hat SEO tactics.
For this purpose, you can try tools like UberSuggest to get insight into the domain score of your website, number of backlinks, and referring domain.
Backlinks, which are links from other websites to yours affect the rankings of SOE, although backlinks are not all created equal.
With the help of different domain authority checkers, you can assess which opportunities are best suited to your needs.
Moreover, it is also beneficial to search for local directories or “best of” lists that could feature your business.
These websites are often adding new businesses to their lists.
Integrating Domain Authority into SEO Strategy
After determining your domain authority scores and the factors that influence them, you should start with backlines.
If your business specializes in something unique or offers a new option for a product or service, that could be a great start.
Moreover, work to provide better information on your niche than your competitors.
You can also collaborate with small businesses with whom you can forge mutually beneficial partnerships.
Reach out to companies that you already have a relation with.
See if there are certain ways you can support one another’s online presence.
Swapping different testimonials is just one of the different tactics you can use to do so.
You can also explore your existing content for opportunities to add links.
For instance, if you mention a coffee shop, link to their website, and in turn, they are monitoring their web traffic, they will see you are linking to them.
In this way, they will be inclined to return the favor.
Of course, you would want to make sure that all the backlinks you are receiving are of high quality, however, it is better to have a few quality backlinks than ineffective ones.
Additionally, guest posting on other sites can also help to get your name and site more traffic.
While assessing the blogs to guest for, check if their links are “follow or nofollow“.
This can help how much value the link has, though all links will help users to get to your website.
Also, look at their DA and PA for target pages, how long the posts are, and their target audience.
However, if their goals do not match yours, guest posting may not be worth it.
This aspect of growing your DA overlaps with the content marketing strategy.
Most of the companies have blogs or similar outlets on their websites, thus, if you don’t, consider doing something like the above.
The more content you create daily, the more likely you are to rank in SERPs.
Difference between Domain Authority and Page Authority
Domain Authority is a search engine ranking score by Moz that predicts how well a website will rank on SERPs.
Multiple factors like linking root domains and the total links are considered while calculating DA.
However, DA is not a ranking factor or metric Google uses in determining search rankings and has no effect on the SERPs.
On the other hand, Page Authority or PA predicts how well a specific page will range on SERPs.
Page Authority scores range from 1 to 100 just like DA.
The higher scores correspond to a greater ability to rank on Google.
3.
8 Best Domain Authority Checkers
In order to improve your DA score and improve the website traffic to your website, you can use a number of tools to increase your DA score.
Domain Authority Checkers helps you to do so. Thus, the higher your website’s domain, the better and easier it can rank in search engines.
Keep on reading to learn more.
Let’s discuss the 10 best Domain Authority Checkers in detail.
1# MOZ Link Explorer
One of the best domain authority checkers on the list is MOZ and is a great tool to get you started.
Some of the characteristics of this tool are:
- domain capabilities
- domain linking
- inbound links
- keywords ranking
- anchor text
- top search engine pages
This tool is a great way to analyze your domain authority and it will give you predictions on how well your site will rank on a scale of 0 to 100.
Therefore, from these scores, you can tell how much potential your website domain holds.
Moreover, this tool also includes features that can help you with SEO optimization to rank the keywords and compare your scores with your competitors.
For instance, Spam Score will tell you the score of your linking domains and their respective spam scores.
The top pages will show you the pages that hold the biggest page visibility.
2# SiteChecker Pro
This one is another Domain authority checker and evaluation tool that provides you with other domains metrics tools.
Moreover, it also helps you to evaluate your SEO rankings, page authority, and how well your website performs against competitors.
The SiteChecker Website has other features that help you in both domain and page authority checking.
These are:
- SEO monitoring
- backlink tracker
- SEO checker
- backlink checker
- rank tracker
- health checker
SEO optimizations consist of different tactics: DA, page authority keywords, backlinks, anchor texts, and others.
SiteChecker also helps you to evaluate how well these features are performing on your website.
Therefore, it is a great tool to consider that in the one-package-covers-all module.
3# Website SEO Checker
Website SEO Checker is another Domain authority checker that keeps you up-to-date about how well your domain scores.
The checker website has a number of tools to analyze and rank your site, and some of the tools are:
Checker for domain age, Alexa ranking checker, Google indexing checker, PA checker, domain checker, and difficult in keywords checker.
Moreover, it all consists of backlink analysis, social sharing counter, URL to domain extractor, and HTML/XML sitemap generator.
You can also use the DA evaluation tool to evaluate other websites and compare your competitor to yours.
This way, you can compete effectively SEO-wise as well.
4# SEO Review Tools
One of the free domain authority checkers is this tool and it uses a domain ranking checker to evaluate traffic driven to your website.
It uses keywords, backlinks, and URLs.
This website also helps you to identify the most important keywords your competitor is using.
After entering the domain into the search field, you will see the 50 most recent and important searches that Google performs.
The reports you get for your domain include Google Rankings, keyword difficulties, the monthly search volumes, and how well your domain performs.
Moreover, this website also comes with other SOE modules to enhance your visibility on search engine results.
These tools are:
- Keyword difficulty checker
- domain rank checker
- mobile-friendly tester
- Google SEO checker
- Website accessibility checker
- website authority checker
Moreover, it also gives you tools like backlinks checker, Wikipedia keywords tool, security checker, Bing keyword tools and Amazon keyword tool, and more.
5# SmallSEO Tools
SmallSEO Tools is a popular website famous for its wide range of SEO optimization tools.
The domain rankings evaluation tool from this website uses MOZ ratings to rank your domain.
Moreover, these tools make sure that you can monitor the performance of your domain in SERPs.
You will also be able to keep an eye on the domain authority of your competitors. This can help you to identify whether you are playing your SEO cards right or not.
Through the domain analysis tool, this tool provides id free, you will get the most accurate results.
SmallSOE domain authority tools are also famous for the wide range of functionalities and features they cover.
6# SEMScoop
SEMScoop is another DA tool that will make analyzing your domains an easy job.
It is very easy in case you are a beginner and provides an excellent platform for keywords search.
Moreover, it will give you a comprehensive domain analysis, however, it will also help you in the following:
- comparison of your website keywords against the top competitors
- finding referring domain and backlinks
- ranking your domain in MOZ ratings
- domain audits
- SEO optimization
With all these capabilities you can put your website rankings higher on the results of a browser, commonly known as SERPs.
This site also gives you the tools to analyze the profile of your competitors and thus, you can understand how well they perform and how you can outperform.
Moreover, the content score it provides will analyze your web content and recommend the SEO improvements that you need to add.
Apart from your verified domains, you will also get insights into how to improve your website traffic.
7# DA Checker-Bulk DA
This one is a completely free domain analysis tool and helps to support up to 10 searches each time.
This means that you can check 10 DAs in one go. Moreover, it does not limit you to 10 searches, you can clear the search field and enter another set of10 domains to get some comparative results.
DA Checker-Bulk also comes up with:
- Alexa rank checking utility
- domain checker
- extractors for URL and others
Furthermore, this tool mostly gets analytical data from an API that comes from MOZ.
Meaning that the data you get is analyzed and presented according to the metrics of MOZ.
8# DA Checker by Sure Oak
Another Domain Authority Checker tool that gives your domain performance using the MOZ ratings is the DA checker by Sure Oak.
SureoXAk DA is a great choice for beginners since you do not need to download the application.
All you have to do is to go to their website and out the URL in the search box.
The results you will get include search engine rankings, domain performance, and other tools.
The other tools are mostly SEO-based giving your website a better ranking in both DA and PA.
Moreover, these tools include:
- SEO score checker and crawler tool
- redirect checker
- header status checker
- keyword ranking and density checker
- sitemap generator
- meta tag generator
- UTM builder
Domain Authority Checkers Conclusion
You might find Da and domain authority checkers complicated at first, as many factors contribute to your rankings, and analyzing them may seem challenging.
However, once you get the hang of it, it is worth monitoring and optimizing for as it not only affects your ranking but also improves your website traffic and SEO optimizations.
Thus, adding this to your SEO toolbox will allow you to have a more comprehensive understanding of your overall digital presence and website health.