Backlink Builders to Use in 2022

December 22, 2021 Zahra Ijaz

Backlink Builders to Use in 2022

Do you know that backlink builders can help you to create backlinks that are an essential part of your SEO?

If you do not know about the backlinks or have forgotten about them, let’s just give you a recap.

A backlink is a connection from a blog or a website to another. Moreover, they are also known as inbound links, incoming links, or one-way links.

Let’s learn more about them in detail.

Using links in a search engine algorithm is not something new. In fact, it is the foundation of Google’s original algorithm.

Even though with the passage of time, Google has made plenty of changes, backlinks remain a key ranking signal.

Moreover, Google has confirmed that Backlinks remain one of their three tp most important search engine ranking factors.

Now, let’s discuss the types of backlinks.

Types of Backlinks

Now that we have recapped what backlinks are, now let’s discuss the types of backlinks.

However, before we begin, let’s not forget that backlinks are established between two websites, where there is a difference between the authority of sites.

This means that one of them is low authority while another is high.

Nofollow Backlinks A nofollow link a backlink is a link that does not pass authority on to the website it is linking ti and these links do not help in terms of SEO.

To make a long nofollow you can add rel=”nofollow” to the code when linking to a website.

You can use the nofollow link when you do want to pass the link juice to or endorse the linked website.

For instance, nofollow backlinks were first recognized by search engines in 2005 when comment spam became an issue.

Other situations where you might want to use such links would be for sponsored links, affiliate links, or user-generated content.

backlink builder 5

Do-follow Backlinks On the other hand, dofollow backlinks are crucial backlinks for a blog or a website.

A Dofollow link is that link that helps in terms of SEO.

It does so by passing the authority of the origin site to the destination site.

Moreover, this passing of authority is called Link Juice. Acquiring dofollow links often helps you to improve the domain authority or domain rating of your website.

In turn, it helps you to improve keyword ranking.

So without further ado, keep on reading.

The best Backlink Builders to use in 2022

Before diving into the technicalities of each of the tools, let’s take a quick look at them.

 Moz Pro Moz Pro is one of the first tools that let you check their site’s backlinks.

Moreover, this tool has gone through some ups and downs over the last few years.

moz pro

However, since they decided to refocus on SEO, their software has come a long way.

Ahrefs Ahrefs started off as a straight-up backlink tool.

Most recently, they also have added other features to their tool like a keyword research tool.


SEMRush You every well know and have even used SEMRush as keyword research and tracking tool.


However, they have recently added a backlink tool to its number of features.

Majestic SEO Majestic is a UK-based tool that claims to have the largest index. i.e. over 1 trillion URLs.

majestic SEO

But do any one of the above tools translate into the best backlink builders you can use in 2022? Let’s find out.

How quickly does each tool find New Links?

If you want to see how quickly each one of these tools finds newly-created backlinks, then you add a link to each one of the 4 sites from a new page on a partner website.

Then, you can check, what each platform found a new link.

These are the results:

Backlink Checker Days to Find New Link
Moz Pro 1 day
Ahrefs 4 days
SEMrush 18 days
Majestic 2 days

As you can clearly see the Moz creates fast results at finding new links.

Which too is best for Finding New Link Opportunities?

Next, let’s look at these tools and find the best features not just for finding backlinks, but also for building new links.

Moz Pro Link Inspect is the tool that Moz Pro offers for link building specifically.

To use it, enter your domain and it shows results for up to 5 competing domains. Then this tool will also check for the backlinks of all the sites you put in.

new link opportunities

Moreover, it will also let you know which websites do not link back to you, however, do link to your competitors.

Why is it Useful? If you reverse engineer the backlinks of a single competitor with 100k links, it is almost impossible to know.

However, when you only look at the websites that link to multiple competitors you wi have a list of sites that are most likely to link to you.

Thus, you can focus on the easiest link-building opportunities.

Ahrefs Just like Moz, Ahrefs has a number of features specific to link building.

For instance, one of these features is “Best by Links” and its report lets you know which pages on a site have the most backlinks.

Why is it Helpful? It is helpful as you can know what type of content is already working in your niche.

new link opportunities 1

SEMRush SEMRush has a feature “Link Building Tool” and is one of the useful features it has to offer.

This tool specifically helps you to find link opportunities and also use Email outreach to get the link you want.

Does this feature Work? Well yes! because it automatically finds the best link building prospect for your site and then ranks them on a 1-5 scale.

new link opportunities 2

Moreover, you can also link up an email address with SEMRush and send outreach emails within a platform.

Majestic SEO As you know that a link from a relevant website carries A LOT of weight than a link from an unrelated domain.

However, most link analysis tools focus on the site authority, rather than relevancy.

When you enter Majestic SEO’s “Topical Trust Flow”. you can see that this feature shows the main topics that the website covers.

new link opportunities 3

In this way, you can focus on link building backlinks from the sites in your specific niche or industry.

new link opportunities 4

What Factors make each tool Unique

In this section, we will review that feature that makes each one of these tools unique.

Let’s dive right into it.

Moz Pro In the past, Moz launched an updated version of their popular “Domain Authority” metric.

Unlike the old version, this new version filters out spammy links. Moreover, it is helpful for prioritizing link building opportunities.

moz pro factors

With its old DA, it would list out link building opportunities and manually filter out websites that had spammy lin profiles.

For instance, if you notice a website with exact match anchor text links, you will not use it further and remove it from your list of link prospects.

This is because Domain Authority used to get inflated by blackhat links

With the new version, the DA now filters out low-quality links and you can know that the links are from a high DA site that will make a dent in your rankings.

Ahrefs In most cases, every backlink checker has “best by links” features that show you the pages on a website with the most backlinks.

This feature is beneficial for seeing hat type of content worked best in your industry.

ahrefs unique factors

For instance, if you look at the most linked-t content on Lifehacker, you can see a large amount of them are about productivity.

Moreover, this information is extra helpful as you can know about the content that is more productive and works well in a specific industry.

However, this feature does not tell you what is working right now.

For instance, one of their backlinks is from 6 years ago:

This might still work, however, it is impossible to tell how many of their links are from the past vs. the last year or so.

SEMRush In most cases, tools evaluate the authority of the site based on one thing: The number of links pointing to that site.

However, the metric “Authority Score” in SEMRush is not only based on links.

Instead of filtering out spam. SEMRush uses Authority Score that is based on how much search engine traffic a site gets.

semrush unique factors

Moreover, they also look at how many keywords the site ranks for in Google.

In a lot of ways, traffic and rankings are a more accurate way of getting to know whether or not Google considers a site authoritative or not.

After all, if a set ranks for thousands of competitive keywords, then Google clearly likes that site.

Furthermore, it means that getting a link from such a website can also help your ranking of the site.

Majestic SEO The unique feature of this tool is “Trust Flow”. This backlink builder is different from the “Topical Trust Flow”.

majestic SEO unique factors

How? The normal “Trust Flow” has nothing to do with topics. Instead, it is how much the links a site has pointing to it are from highly trusted domains.

Which Backlink Builder offers the Best Value?

In the above sections, we have not included any free backlink builders.

The truth is: running a link index is hugely expensive.

That is why all the good link analysis tools are paid and somewhat expensive as compared to other SEO tools.

With that let’s see which one of the above backlink builders offers the best value:

Moz Pro A Moz Pro subscription ranges from $99 to $599 per month with significant discounts if you pay them yearly.

Like other SEO tools, Moz is not just a backlink checker.

It is a full SEO Software Suite with features to help you will

Moreover, the index of Moz is huge and this means you can reverse engineer the links of your competitors and see most of them.

Ahrefs The pricing of Ahrefs is just like that of Moz Pro. However, the index of Ahref is more fresh and accurate than any other tool in the market.

Moreover, the UI is very easy to use which is great if you spend all day building links.

SEMRush The monthly pricing of SEMRush ranges from $120 to $450.

As you know that SEMRush was designed as a keyword tool, however, its lowest-tier plan comes with backlink analysis and link building features.

Therefore, you can also use its link building tools along with focusing on SEO and keywords.

Majestic SEO Majestic has so far offered the cheapest paid plans starting from only $50 a month.

Considering that this tool is 100% focused on links, this is a great value if you are looking for a cheap link analysis tool.

Now We’d Like to Hear for You

Now that we have summed up the best backlink builders to use in 2022, we would like to hear what you have to say.
Which tool do you use to check backlinks?
Ahrefs? Moz? Or maybe some other tool that we have not mentioned here.
Either way, let us know by leaving a comment in the section below.

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